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The best marketing strategies don't always draw a direct line to their intended results. Case in point is inkWELL Press, a company that designs beautiful organizational products to help you find peace and harmony through productivity. In this episode...

“I really believe in skating to where the puck is going to be, but at some point you have to stay in the same stadium. You can’t just wait forever for the puck to get there.” On this episode of Recode Decode, hosted by Kara Swisher, Kara sits down with...

In under a decade, Facebook went from a start up in Mark Zuckerberg’s Harvard dorm room to a multi-billion dollar juggernaut that revolutionized the way the world interacts online. Friends and family from all over the world can stay in touch and communicate...

What is conversion attribution? Conversion attribution is a new way of reporting online conversions and overlap between online marketing channels. Conversion attribution modelling allows marketers and analysts to research how different touch points...

During the election, Americans who were simply looking for information got screwed by the media. The propaganda was so thick and the fake polls were so numerous that people were reeling in shock when Hillary Clinton actually ended up losing the election...