Nickburrett.com

Nespresso doesn’t just sell coffee. In the brand’s new ad campaign, George Clooney sips the product on the terrace of a palatial European villa. The company called in famed French architect Francis Krempp to design its worldwide stable of luxury coffee...

When Louis Vuitton, est. 1854, advertised on his shop on Boulevard Haussmann that the Empress Eugenie was a customer, he was already using social endorsement as a marketing strategy. Coco Chanel built her initial success in the 1930s by developing close...

The only way to understand the need for 40 different shades of red nail polish is to give them all a good stare. Try to pick one, even if only as a game, for your imaginary nails. It's like a Magic Eye book: look at a bunch of dots and you start to derive...

The eagle eyed amongst you may have spotted that I have a new website! After two years of loyal service it was time to retire my old, WordPress based website and move over to something that gave me more creative control. I’ve built the new site myself...

Aspiration is the pinnacle that all experience-driven commerce strategies should strive for. Truly revolutionary content marketing speaks to who customers want to become, not just what they need. Solving consumers’ problems will get you off to...