If you haven’t heard, LinkedIn is a powerful marketing and networking tool. It offers a lot of opportunities for writers of all calibers and in all industries.
You can be starting your own business or be self-employed for numerous years. You can be a multi-published author writing fiction or non-fiction; long or short. You can be any type of writer with any level of experience and benefit from the power of LinkedIn to find jobs, connections, and resources. Resources that can gain you new clients and help you improve your craft.
I posted about Getting Started with LinkedIn a few months ago. Check that post if you haven’t delved into LinkedIn yet.
Your profile is a powerful marketing tool. Make sure you have it as complete and relevant as possible — to the type of work you are seeking, skills you can offer, and connections you want to make. (Avoid diluting it with too many interests that are unrelated to your career.)
Connections are important. Decide if you want to be an open networker (keep all your connections visible) or private (hide connections). There are benefits to each – for instance, if you currently have a job and are seeking another, you probably don’t want your employer to be able to see you connecting with recruiters. (I prefer being an open networker and generally accept all requests as long as there is a profile, photo, and introduction in the Request-to-connect email.)
Building your platform (name recognition). By joining groups related to the industries you want to write for, types of communities you think will help you grow your business, and writers’ groups, you can comment on discussions and start your own. And since you will have a complete profile (with photo), people will be able to follow up with you as they see your name/photo appear in their feeds.
A venue to show your talent. There are multiple ways to share your talents with the world:
Publish your own posts on your own feed.
Upload samples of your writing.
Use Slideshare to share information.
Link to your website, Twitter, and other social media accounts.
Start your own group.
Use the multitude of opportunities on LinkedIn to get your name (and face) known by offering useful feedback, tips, references, and commentary whenever you can and watch your business grow.
**It takes a while to build up your network, so there’s no time like the present to get started if you haven’t already! Don’t wait until you are self-employed or are seeking clients to start on LinkedIn.
If you have specific questions about LinkedIn, feel free to ask in the comments. If you connect with me on LinkedIn, personalize the e-mail and let me know you read this blog.
Lisa J. Jackson is an independent writer and editor who enjoys working with businesses of all sizes. She loves researching topics, interviewing experts, and helping companies tell their stories. You can connect with her on Twitter, Facebook, and LinkedIn.
