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The emergence and rapid uptake of social media has changed demands, expectations and outcomes of traditional celebrity-led campaigns, finds the Celebrity Intelligence and Econsultancy report. London/New York. When it comes to selecting a brand ambassador...

As a businessperson of the 21st century, you are well aware that you can no longer be a successful marketer without constantly providing your target audience with new and fresh content. Being great at content marketing implies abandoning some obsolete...

Posted by Everett If eCommerce businesses hope to remain competitive with Amazon, eBay, big box brands, and other online retail juggernauts, they'll need to learn how to conduct content marketing, lead generation, and contact nurturing as part of a...

If you’re running a business or a marketer, you’ve probably heard of the terms “inbound marketing” and “outbound marketing”. You might think that these are just another categorization of marketing or just some buzzwords that marketers made up to sound...

In this post, I will provide a comprehensive inbound marketing audit for Shift. Before we dive into the inbound marketing audit, let’s cover the basics… Who is Shift? Shift is a Salesforce.com Platinum Cloud Alliance Partner that I selected from the...