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Lancôme’s Elite Rewards Beauty marketer Lancôme introduced a multichannel loyalty program that encourages social engagement and purchases for rewards points. The brand will likely see otherwise one-time purchasers return...

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All set initially your own web marketing strategy? Do you know where to begin or how to start? Do you understand exactly what tools will help your business? If you have no hint how to answer these last couple questions, the ideas that are here are for...