Newsplexer.com

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

EMERSON T. BROOKING AND P. W. SINGER NOVEMBER 2016 Direct link to the publisher – Like most every­thing today, the campaign was launched with a hashtag. But instead of promoting a new album or a movie release, #AllEyesOnISIS announced the 2014 invasion...

It’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a...

Author: Whitehall_Bin_Men Posted: Wed Aug 03, 2016 2:47 pm (GMT 0) Satan’s Credit Card: What The Mark Of The Beast Taught Me About The Future Of Money Silicon Valley has sold us on a cashless, cardless, walletless, supposedly frictionless future ...

For the last two decades, the rules of political reporting have been blown up. And I’ve cheered at every step along the way. Not for me the mourning over the dismantling of the old order, all those lamentations about the lost golden era of print newspapers...