News.optimedialabs.com

iBeacon technology is fast gaining momentum and paving the way for efficient and seamless solutions across multiple domains today. Beacons are being used in almost every sector, from retail to events to education, to build and improve multiple solutions...

In the wake of 9/11, the “If You See Something, Say Something” campaign debuted in New York City in 2002 and then expanded to the rest of the nation in 2010 when the Obama Department of Homeland Security unveiled it under the auspices of “raising public...

By Rory Griffin (Marketing & Business Development Assistant at Visualise) What is the one thing we carry with us continuously throughout the day? When we sleep, its within arm’s reach and when we wake up, it’s the first thing we check...

Online shopping website TheGivingMachine, which lets shoppers raise funds for charities at no cost to themselves, has created a digital toolbar to help remind shoppers they are on a participating store’s website. In this way it should boost income for...

The holiday season will be here soon and as a retailer, this can be both exciting and scary. On one hand, the opportunity to make money during the holiday shopping season is astonishing. E-commerce holiday revenue accounts for up to 30% of a retailer...