Business Wire IndiaOzone Ayurvedic has partnered with BeauPal.com to boost the expansion of Ozone Professional Range in the ever-expanding channel of salons. As per industry reports, the market for professional range in India stands at $3Billion and is growing at CAGR of 20%. The beauty salon industry witnessed hectic action in the year gone by whether it was tech-innovations or product innovations for salon professional. At one end where beauty on demand tech platforms and online salons aggregators like BeauPal.com bring customers convenience for salon services, similarly the big corporate like Ozone made their presence felt with innovative product offerings. Ozone Professional Range looked to strengthen its foray into the salon segment with its professional range of organic and skin specific facial treatments. Ozone Professional Range containing facial radiance, skin care & hair care treatment including skin and hair care products powered its thrust into the growing segment by offering organic advantage for salons.
Ozone Professional Range joins hands with BeauPal.com, India’s largest online platform for beauty salons, spa and makeup artists. Under the association, BeauPal.com will leverage its network of beauty salons & beauticians for the promotion and knowledge sharing about Ozone Professional Range. Commenting upon the development, Mr. Subhash Sehgal, Chairman & Managing Director, Ozone Group said, “Our Professional Range has100% organic active ingredients of all our products are derived from natural products grown under certified, organic and carefully cultivated conditions. Ozone skin care products are derived from natural sources that are free from toxins and heavy metal ions. We wish to share this 100% organic advantage of Ozone Professional Range with the evolved Indian consumer”.
Ozone Ayurvedics’ Age-Specific Skin care Treatment is based on the ancient principles of Ayurveda in its Professional Range. Blessed with the “OrganicAdvantage”, these skin friendly herbs are enriched with significantly more revitalizing vitamins, antioxidants, beneficial minerals and enzymes that ensure a ‘therapeutic treatment’.
BeauPal.com enjoys a strong relationship with beauty salons all across the country and that makes this entire proposition a perfect fit. “The partnership is committed to enhancing the experience of salon customers and we consider them as our growth partners. We are employing cross-promotional tools to ensure our product range reaches salons and at the same time help our business partners in boosting their business,” further commented Mr. Sehgal.
Organic and natural skin care range is the way ahead as it is proven by several consumer reports that customers are more inclined toward skin products which are natural, herbal and organic. Elucidating about the association, Dr. Noorul Anwar, CEO at BeauPal.com said, “Apart from routine business enquiries related to beauty services, we receive regular queries from our listed salons about latest trends in beauty products and majority of them ask about organic & herbal products. In fact, in our internal survey of 500 Salons, 73% of Salons have demonstrated that customers prefer products that are herbal and are manufactured with natural ingredients. Associating with Ozone Ayurvedic is an opportunity for BeauPal.com to help our salon partners to understand more about the buzzing concept of organic and herbal products. This is a good business synergy where we transfer knowledge to our salon partners and supporting Ozone Ayurvedic in better penetration and reach among their potential professional range customers.”
Product knowledge sharing is an additional service made available to the salons in the network of BeauPal.com. It will help salons in making informed & appropriate choices for the products used in their daily practice.
About Ozone Group:
Ozone Group of companies has diversified interests in pharmaceuticals, FMCG, Beauty Business, Infrastructure development for food processing and skill development training. The FMCG division, ‘Ozone Ayurvedics’ offers Ozone Professional range Facial Radiance, Skin Care & Hair Care Treatment kits including skin and hair care products that deliver clinically proven results by using organic herbal ingredients on the anvil of cutting edge science.
The Pharmaceutical division, Ozone Pharmaceuticals Ltd, is the formulation based drug manufacturing and marketing company, with a focus on prescription drugs, in the areas of Pain Management, Nutritional Supplements, Anti-Infectives, Vascular Management, Chronic Disease management like Cardiac, Diabetes and Hemostats.
About BeauPal.Com
BeauPal is India’s first platform for beauty salons, spa, makeup artists and hair & skin clinics. As a leading platform in beauty and makeup segment, BeauPal.com has the largest no. Have registered salons and makeup artists from across the country. The concept of BeauPal.com is unique and highly exclusive to beauty & makeup segment as it helps customers to identify the desired services in their city and the customers can choose service providers on the basis of expertize and facilities available with the salons. BeauPal empowers both service providers (Salons, Makeup Artists) and the customers as it acts as a platform to showcase the services and expertize to end customers. BeauPal is India’s topmost and biggest platform, which is used by over 2-3 lacs customers every month so as to search and select the makeup service provider in their area.
Source:: Ozone Professional Range Associates with BeauPal.com to Penetrate Salon Market