The most popular and best-selling Himalaya product revamped for Men skin care needs
Extends healthy skin benefit to Men who hate pimples too!
Bangalore, Feb 19, 2016: The Himalaya Drug Company, India’s leading herbal health and Personal Care Company today announced the launch of a new variant under its men’s facewash range – the Pimple Clear Neem Face Wash. The communication for this launch is based on the insight that ‘Men Hate Pimples Too’!
Subsequent to consumer research on the men’s grooming needs to identify their pain points and skin problems, pimples came out as the most relevant and concerning problem for men. The Himalaya Product Development team also undertook neuroscience research and communication script testing sessions to validate the insights.
Speaking on the research, Ashwani Gandhi, Category Manager (Consumer Product Division) at The Himalaya Drug Company said, “The qualitative findings highlighted men’s attitude towards skin care problems. Men believe that getting pimples is an eventuality. It affects them as much as women but their reaction isn’t as extreme. They do not like to talk about pimples, since generally being vocal about skin issues/pimple is considered feminine in nature. They carry on with their normal lives but they do go through personal and social discomfort.”
The Pimple Clear Neem Face Wash for men has been developed specifically to suit men’s skin care needs and offers to them a pimple-free skin benefit. The natural salicylic extract helps unclog pores, and resolves and prevents damage caused by a pimple.
Mr Rajesh Krishnamurthy, Business Head-Consumer Products, The Himalaya Drug Company said, “Men’s grooming market is the fastest growing segment in skin care, it is believed to touch INR 5000cr by the end of 2016. A category that was limited to shaving and deodorant is increasingly seeing new segments like face care and hair care range for men. The fastest growing category within this is Men’s Face wash. As per latest reports, it is pegged at INR 275 Cr (U+R), growing at more than 45%. In our constant interactions with our target audience, we found out that one out of every four men suffering from skin problems, suffer from pimples which is a huge opportunity. We are already leaders in the unisex segment with our Purifying Neem Face wash and have the expertise in solving pimples. It was only natural, to extend these expertise specific to men.”
“The film leverages the insight that the young males do not express their discomfort when they face a pimple problem. We have tried to capture very simply the real life behaviour of a young man who would be socially awkward to accept that he is facing personal and social discomfort due to pimple. We aimed to create a disruptive TVC with an ahaa moment that catches the viewer’s attention and communicate that ‘Men hate pimples too’. ”, said Prateek Srivastava, Creative Head, Chapter Five Brand Solutions Pvt Ltd.
The Himalaya Men’s Pimple Clear Neem Face Wash is available in 50 ml and 100 ml packs priced at 75 INR and 140 INR respectively. Apart from this, Himalaya men’s face wash portfolio also includes Intense Oil Clear Lemon Face Wash and Power Glow Licorice Face Wash. It is available across national retail outlets and also at http://www.himalayastore.com/
Campaign details:
Creative Agency: Chapter Five Brand Solutions Pvt Ltd
Creative Head: Prateek Srivastava & Sunita Murthi
Director for the film: Nikhil Rao
Production: Jamic Films
Language: Hindi
Duration: 30sec
National Campaign Launch Date: 19th Feb (You Tube) and 24th Feb (TV)
Media Plan: Pan India campaign – Hindi speaking marketing, West Bengal & Gujarat
About Himalaya Men Pimple Clear Neem Face Wash:
Himalaya Men Pimple Clear Neem Face Wash is a soap-free, herbal formulation that helps fight pimples in men. It is a blend of Neem and Natural Salicylic Extract that brings together their antibacterial and antiseptic properties to fight pimples. The face wash is specially designed for men’s skin and contains White Spice Active Boost Technology which helps in the rapid action of herbal actives.
With key ingredients are Neem that effectively fights against skin infections, rashes, pimples and dark spots and Natural Salicylic Extract that helps unclog pores, and resolves and prevents damage caused by pimples, leading to a healthy, glowing skin. The pack sizes available are 50 ml (INR 75 ) and 100 ml (INR 140).
About The Himalaya Drug Company:
In 1930, a young visionary by the name of Mr. M. Manal foresaw the benefits of herbal remedies while riding through the forests of Burma. After diligently researching the science of the traditional field of Ayurveda, he decided to dedicate his life creating products that would improve millions of lives across the world. Today, with a history spanning more than eight decades in herbal research, Himalaya has positioned itself as a brand that cares about not only enriching people’s lives but also the environment. With their ‘head to heel’ range of products Himalaya aims to provide a holistic solution to everyday ailments that affect our bodies.
Seeped in a legacy of researching nature, Himalaya has successfully been able to harness the science of Ayurveda through cutting-edge research to become a brand that is safe, gentle and trustworthy.
Visit: www.himalayawellness.com