PUNE, India, February 9, 2016 /PRNewswire/ —
Giftease.com, India’s Leading Gifting Portal Shares Findings of What 14th February, 2016 is Expected to Look LikeThe month of February is known to be synonymous to the month of love. With the much talked about Valentine’s Dayround the corner, Giftease.com, a leading gifting portal reveals some fascinating facts about V-Day celebrations inIndia.
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An online survey conducted across different age groups from 18 to 45 years by Giftease.com throws light on the ideas, behavior and gifting patterns that are expected this Valentine’s Day. Almost 68% of respondents stated their intent to celebrate Valentine’s Day in some manner, with 37% planning time with their Valentine alone, 22% with their friends, and 8% looking forward to their first date this Valentine’s. While V-Day is seemingly more popular amongst women, the survey reveals that on an average, men plan to spend over Rs. 740 on gifts, which is higher than women who are looking at an average gift spend of Rs. 670 this Valentine’s.
Expectedly, there is a large variation between the preferred gifts for men and women. Most men plan to play safe with flowers (42%), or chocolates (27%) but a significant number (17%) are getting more adventurous, and plan to gift something naughty. The top 3 in the women’s list for their Valentines are gadgets (34%), perfumes (19%) or accessories (16%). Interestingly, naughty gifts are still fairly low in the list of gifts to give, for women.
A Valentine’s Day gift is definitely expected, with one in seven women saying they would even break their relationship if they do not receive a Valentine’s gift this year. It is rather motivating for married women to note that 41% of married men pre-plan forValentine’s Day as compared to 31% unmarried men who prepare in advance for their girlfriends.
Ashish Chandani, COO & Co-Founder, Giftease.com talks about how the brand is gearing up for a successful Valentine’s Day, “Valentine’s Day is among the largest peaks for us, in terms of traffic and sales, and hence we decided to do an extensive study on the behavioural patterns expected this year. Valentine’s Day celebrations are no longer just a Metro phenomenon; it has taken root even in the Tier II and Tier III towns. While flowers and chocolates have been all-time favourites, the largest growth is in the customized gifts and naughty gifts categories. Keeping these in mind, we have created a handpicked catalogue of diverse Valentine’s products, and look forward to an exciting Valentine’s Day this year.”
Some other findings from the survey:
42% females feel Valentine’s is over-hyped, compared to 47% males – but many will still celebrate.
15% respondents feel Valentine’s should be a national holiday.
29% of men, and 31% of women, have changed their Valentine at least once in the last 5 years.
52% of women believe that flowers are the best way to say ‘I love you’, compared with only 29% of males.
20% of respondents feel that a proposal on Valentine’s day is most romantic.
41% of men, and 30% of women intend to send their V-day gifts through online shopping sites or apps.
About Giftease.com:
Giftease aims to be an online gifting specialist which makes giving gifts as delightful as receiving them. Based out of Pune, Giftease operates http://www.giftease.com, which offers handpicked choices across a wide range of categories including home & lifestyle products, toys & games, fashion accessories, jewellery, gadgets, flowers, chocolates and more.
Giftease.com offers a unique gifting experience, through a curated range, and recommendations for finding the perfect gift fast, fixed date delivery, choice of exquisite gift wrapping options, gift exchanges, and more features are in the works, to make the experience fun and special. Giftease.com currently delivers to over 5000 locations across India, and this reach is continually being expanded.
Giftease was incorporated in February 2012 and the launch of the website was in May 2013. Giftease’s main promoter is Arun Nathani, a very successful technology entrepreneur, who is the founder-CEO of Cybage Software Pvt ltd. The management team at Giftease comprises Vivek Mathur, CEO and Ashish Chandani, Co-founder & COO.
For further information:
Pallavi Roy
pallavi.roy@mslgroup.com
+91-9765773422
MSL GROUP
SOURCE Giftease.com