Business Wire IndiaExhibits the Datsun GO-cross Concept for the first time in India
Displays the legendary Datsun Bluebird 1600 SSS (510) rally car
Pavilion features Datsun newly-accessorized models
Datsun is introducing an exciting mix of products and breakthrough concepts at the Delhi Auto Expo 2016.
One of the standout displays is a new Datsun GO-cross Concept exhibited for the first time in India.
Datsun GO-cross Concept adds a sense of style, adventure and fun to the Datsun line-up at the Expo. The cool crossover showcases the company’s vision for a potential Datsun GO/GO+ family expansion in high-growth markets.
Talking about the Datsun GO-cross Concept, Koji Nagano, Datsun Executive Design Director, said, “Although it is a pure show car at the moment, the Datsun GO-cross Concept is designed to meet the needs and preferences of a new generation of drivers. They are young, ambitious, fun-loving people who are ready to take the next step in their lives. It resonates well with this generation of youths who believe in pushing their boundaries and never giving up on their dreams.”
The brand is displaying enhanced versions of Datsun GO & Datsun GO+, equipped with variety of accessories meeting the expectations of customers who want to personalize their cars. All these accessories are available at Datsun dealerships in India.
Also, on display is Datsun GO+ with an all-new blue exterior colour and with a fresh, classy dual-tone interior, further enhancing the car’s appeal.
The Datsun pavilion brought alive its 80-year heritage by showcasing the legendary Datsun Bluebird 1600 SSS (510) rally car. The Super Sport Sedan successfully raced in the US and brought motorsport glory to the brand in the early 1970s. It shares space on the stand with the Datsun GO-Rally show car created by a passionate group of Japanese engineers and designers. This car takes its inspiration from Datsun’s storied history in motorsports from years past to show what a modern version of a rally car could be.
Datsun is showcasing its rich tradition at DAE, displaying vehicles which express its commitment to providing solutions for young up-and-coming strivers to help them achieve their dreams. The Datsun GO+ Smart features two gaming consoles in the rear of the popular MPV as entertainment options for children. The Datsun GO+ is already known for offering space and comfort to families; the Smart version further strengthens the versatility provided by the MPV in the sub-4 meter category.
The Datsun display at the show is part of a new brand campaign called #ISayYes which was launched recently to reach out and engage with the youth of India. The campaign aims to build a stronger connection with young, ambitious and aspirational Indians by inspiring them to come forward and share their dreams with the world — and Datsun is ready to support. #ISayYes features a series of planned social activations and innovative storytelling to draw fresh eyes to Datsun.
About Datsun
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan’s third global brand, alongside Nissan and Infiniti, in March 2012. Datsun provides a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan’s DNA. Datsun started sales in India, Indonesia, Russia and South Africa from 2014. For more information, visit www.datsun.co.in.
About Datsun History
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.
In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson – which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.
About Nissan Motor India Pvt. Ltd.
Nissan Motor India Private Ltd. (NMIPL) is a 100% subsidiary of Nissan Motor Co. Ltd. Japan. The company was incorporated in 2005 and offers innovative and exciting products across hatchback, MUV, SUV and sedan segments in India. Nissan together with its global alliance partner Renault set up a manufacturing plant and a Research & Development Centre near Chennai. Nissan in India has a portfolio of two brands, Nissan and Datsun. For more information, visit www.nissan.in.
Source:: Datsun Says Yes to Engaging Indian Customers; Displays Breakthrough New Concept Car at the Delhi Auto Expo