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In the previous post, Introduction to Customer Journey Mapping Framework, I outlined the key framework necessary to begin mapping the customer journey template. It involves learning about your customer’s actions, motivations, questions, and pain points...

Love your customers. I guess you already know that. But the question is, “do you really love them?” Or you’re just concerned about milking them dry. Think about it. If you truly love them like you claimed, then, why are you in so much a hurry to get...

If you have a supervisory role in a firm, chances are you have handed your employees a staff handbook when they first joined. Have you ever wondered what is in it or why you even have to deliver it to employees? Employee handbook, employee manual, staff...

A company’s mission is more than just words on a page. It’s a compass; something that can simultaneously orient both employees and outsiders, while providing them with directions to a goal-driven future. It’s the written declaration of a company’s raison...

Best of B2B Marketing Zone August 17, 2015 YOUR SALES MANAGEMENT GURU | MONDAY, AUGUST 17, 2015 Ignite Your Sales Team: Sales Management on Fire! Ignite Your Sales Team: Sales Management on Fire! Everyone wants to lead a high performance sales team...