Nowadays, when a lot of concurrences are widespread, people face the problem of additional marketing. Many businessmen probably asked a question ‘how to promote my business online?’ Fortunately, it’s not as hard as many people think. Now you’ll see the main directions, which need to be considered to promote your business online. If you are the owner of the small business or want to draw the attention of potential clients, investors or partners, include these points in your marketing plan.
Make Money from Your Content Online
The phrase of ‘Content is King’ is for certain familiar to those who is interested in online. Content isn’t going to leave the throne now. This marketing method based on creation and optimization of content is still necessary for the formation of positive image and strengthening of positions of a brand. Content marketing sells the idea of a product, but not the product. The key to success lies in relevant contents, which will be useful to your audience. Thus, your brand:
◈ will gain the trust of clients, providing expert information,
◈ will be perceived as caring for the audience,
◈ will bring the potential client to you in the future.
Adhere to certain ‘voice’ of the brand. It is better that texts were not overloaded and simple for perception. Don’t forget that really useful and unique content will attract not only clients but also traffic. Isn’t it the time to think of the opening of the blog?
Make Money from Video Content
Both in the past and nowadays, the efficiency of video content in promotion of a brand continue to gain popularity. Do you know that YouTube is the website, which is the second for attendance in the world after Google? Internet users look for an interactive, dynamic way of communication both with the friends and with favorite brands. Join a trend, providing information in an available and friendly look to potential clients.
There are many ideas: from the short representation of your company on the ‘About Us’ page to a set of video lessons on your specialization. The main thing is that video must be qualitative. Begin with simple and short shoots. Don’t hesitate to address friends. Study rules of promotion of video on YouTube. It has its own specifics, but it is worth it if you want to make your videos took high positions in search.
Personalize your approach
The personalization purpose in marketing is to make an impression of personal acquaintance, to let the client know that you address him, but not a faceless image of the potential buyer. At the same time, your offer has to be turned to his requirements. You should look at the situation with the client’s eyes: what he needs most of all? What offer will push him to purchase?
Of course, it is impossible to address each client personally. But even the simple use of the word ‘Friends!’ in the heading of the letter will make your message more attractive. At the more advanced level, it is possible to break your audience into several subgroups in different parameters and to try to construct communication with each group separately, providing unique offers and discounts. On a professional slang of marketing specialists, it is called ‘micro-segmentation.’
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You should collect the necessary information about clients by means of a contact form on the website. For those who have an opportunity to work with email, don’t forget to add the application for a subscription to your messages. If your website is designed on ‘Wix,’ all data of subscribers will appear in ‘My Contacts’ in the control panel of your account.
Use Mobile for Money Making
One more popular and modern way to promote business online is smartphones and mobile devices. The number of users of mobile devices for Internet connection grows. It is expected that Internet access from mobile devices will excel access from personal computers. On the last researches, every 9th viewing of the Internet page is made from the mobile device as of now. With a number of users also the number of the made purchases from smartphones and tablets grows, therefore you shouldn’t neglect the importance of this segment. In other words, the existence of the mobile website becomes necessary more than ever. That’s why you should be available from any device. Create the mobile version of your website (it is generated automatically in the Wix editor, you need only to publish it) and to optimize it for viewing on mobile devices.
For receiving a maximum from mobile marketing, it is possible to create a special application for sale of your goods. Even the simplest version will help to draw the attention of users of devices to your brand and to push to purchase commission.
And don’t forget about the primary use of mobile phone: calling and messaging. Text messages informing clients about new offers, sales and discounts are still working.
Whatever direction you have chosen, remember that the website has to be the center of your activity in the network. Have you written an excellent article? Share it on the blog. Have shot a virus video? Add to the appropriate section on your website. Have you published a cool picture on Instagram? Install the application of Instagram for a live broadcast.
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