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While a company’s products are arguably the most important factor for success, there’s a sneakier, second attribute that can make or break a brand: reputation. Brands earn great reputations by garnering trust from consumers. They appeal to customers...

New york is home to some of the most influential people in the world. Our annual Haute 100 list celebrates the city’s top billionaires, athletes, thinkers, power couples, philanthropists, originators, hoteliers, designers, entrepreneurs, and entertainers...

Consumers Cite Intentional Wrongdoing, Dishonesty as Top Reputation Threats As companies wrestle with how to approach a divided U.S. political climate, new research from The Harris Poll shows that Americans view the reputations of some companies as...

FOR IMMEDIATE RELEASE: U.S. VETERANS MAGAZINE ANNOUNCES ITS 2015 BEST OF THE BEST RESULTS LISTS: Top Veteran-Friendly Companies, Top Supplier Diversity Programs, Top VOBs and SDVOBs, Top Government & Law Enforcement Agencies, Top Veteran-Friendly...

Michael Lombardi: Remember the famous words of Mark Twain: “Whenever you find yourself on the side of the majority, it’s time to pause and reflect.” As readers of Profit Confidential know, it was this kind of mentality...