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To help launch their new Apex Flex GTX jacket, The North Face turned to the music industry. The outdoor brand teamed up with Spotify to offer a song that you can only listen to when it rains. This isn’t the first weather and location dependent partnership...

Dear readers of the music business research blog, 2016 seems to be the pivotal year in the recorded music industry. Although no annual statistics have been published until yet, we can take it for granted that the positive trend of 2015 continued in...

Truthfully you guys, all I wanted to do this week was just celebrate and enjoy some wonderful music and releases sent to me here on AML. It is the end of the year so presumably I have earned it abi. However, as we all know, it has been crazy especially...

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Waje  Since her emergence in the Nigerian music industry, Waje has consistently put out works that have kept her relevant. With an album and a good endorsement deal to her name, things are coming together nicely for the Edo State-born...