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By Matt Foulger Welcome to the 2014 edition of the Hootsuite Social Media Glossary. This is a living document that will continue to grow as we add more terms and expand our definitions. If there’s a term you would like to see added, let us know in the...

Calling creative business owners! Are you a maker, artist or designer looking to ramp up your sales? Maybe you have an Etsy shop or you’ve got a product idea in the works. And you’d really like to get to a place in your business where you’re making...

  Recently I was asked to chat on a Podcast with the lovely Robert Gerrish from Flying Solo as part of their Coaching Couch program. We covered lots of different subjects but the main areas were: My marketing strategy (or lack of it) My big...

Summary Gina Rau is the founder of a brand called Mighty Big Impact. She is a brand specialist who has worked with some of the biggest names in the industry as well as startups, helping them stand out in the market where everyone sounds the same. Her...

Internet marketers everywhere seem to agree that if you don’t have an audience, you don’t have a future. They argue that if you have to pay for traffic to make money, you’re not just being wasteful, you really don’t understand...