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The following is a living, breathing, growing list of LOCAL search and SEO tactics. Treat it as a loose, step-by-step process that you can follow for your own local SEO campaign. If you’d like to contribute something that I’ve missed, improve...

SEO is probably the first web marketing strategy that small business owners learn about when they begin building an online presence. So to make your life easier, I've compiled my "top 10" list of SEO tips to help you get better results faster! Read all...

Back in the day, aspiring digital marketers in the SEO game could get away with formulaic set moves that would all but guarantee a top spot. Nowadays it’s different – search engine optimization has evolved to such a degree that it very nearly emulates...

I'm a pretty good writer, really. If you're not talented at writing you just have to outline some ideas that you have, pass them to a ghost writer, and they'll do the writing for you, they'll fill in the blanks, so your text will look friendly. What...

The secret to content marketing success is creating awesome content that is highly shareable, and then distributing that content in an effective and targeted way. This involves looking at a variety of key metrics to help you analyze your audience, tweak...