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Like all professions, the marketing world is in the middle of an upheaval, in large part because of the effects of digital, which has forced marketers to rethink traditional practices and devise new strategies to reach consumers. Still, if the game is...

A few weeks ago, a moving imagery file (that’s “video” for you folks that may not be in the know) of a heavy set tattooed woman donning a gray t-shirt and speaking in a southern drawl, was standing in some kind of bark yard holding a shotgun. She made...

7 Days Theory. We help you discover and live your dreams. F inding one’s passion can be a journey. Many people are not willing to take this journey. I just read a statistic that most people — 80% according to Deloitte’s Shift Index survey — are dissatisfied...

I joined other digital media influencers and the public relations team from the Four Seasons for real-time engagement on Sunset Boulevard in West Hollywood, Calif. Public relations directors from 14 different Four Seasons luxury hotels and resorts hosted...

Listen to Playbook in 90 Seconds http://bit.ly/2i4MbP1 … Subscribe on iTunes http://apple.co/2eX6Eay … Visit the online home of Playbook http://politi.co/2f51Jnf Good Thursday morning. DONALD TRUMP has tapped KELLYANNE CONWAY to serve as counselor...