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Relevant emails drive 18x more revenue than broadcast emails. However, what is relevant to one of your readers could be inconsequential to another. That’s because individual’s needs and wants differ from one person to the other, so how do you create...

NEW YORK, April 15, 2014 (ADOTAS) – Vertical Search Works (VSW), the leading semantic search technology company, announced its acquisition of addGloo, a demand-side platform (DSP) focused on integrating real-time semantic analysis with real-time...

Do you want to grow your business with social media? You need to become good at managing your accounts. But it’s easier said than done. Yes, managing social media accounts on different social networking sites can be overwhelming especially if you are...

In travel, marketing and revenue management teams are under tremendous pressure to grow revenues while maintaining low costs. In order to leapfrog the learning curve of the online retail space, many travel operators are adopting digital consumer marketing...

Sales enablement is the process of providing your sales team with information, training, coaching, content and tools to help them sell more efficiently. A big part of sales enablement involves furnishing salespeople with the information they need in...