Model.report

Nothing brings content modeling to life like launching a shiny new site: teasers fit neatly without any awkward ellipses, images are cropped perfectly for different screen sizes, related content is wonderfully relevant. The content strategy comes to...

Content strategists encounter numerous metadata standards.  It can be confusing why they matter and how to use them.  Don’t feel bad if you find metadata standards confusing: they are confusing.  It’s not you.  But don’t give up: it’s useful to understand...

More than a year ago, Kevin Green left his job at a marketing agency to become executive director of Marketing, Digital Strategy & Innovation for Dell. There are few companies that are more serious about serving customers through a diverse content...

Sara Wachter-Boettcher is a content strategist who’s helped Harvard University, Autodesk, The Bill & Melinda Gates Foundation, and many other clients make sense of their content strategy. She’s the author of Content Everywhere and articles with The...

“Content” is everywhere. It’s ads and longform copy, images and videos, stories and metadata. But what’s the point of it all? That depends on the content strategy. Content strategy plans for valuable, findable, meaningful content. For many people, content...