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Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag #B2BMarketing...

A New Approach for New Business New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The battle for new business has now primarily moved online. My epiphany regarding this shift...

Happy Friday, content marketers! You’re probably winding down after a hectic week of creating content, coordinating campaigns or measuring results, so we’re going to take things nice and easy. Rather than hammering hard metrics and detailed concepts...

The secret to content marketing success is creating awesome content that is highly shareable, and then distributing that content in an effective and targeted way. This involves looking at a variety of key metrics to help you analyze your audience, tweak...

Who are Mark and Greg Wright, what is Cavalry Media and what do you do? Greg and I go quite far back, right back to the days of nappies and bottles actually, considering that we’re brothers. Greg is a Fine Arts graduate and I have a degree in...