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The Manifesto for Marketing challenges marketers to mobilise the whole organisation around the customer. One obstacle to this has been a lack of common approach to customer understanding across business functions. In particular, we often see an apparent...

Well-planned, effective content marketing campaigns in any industry typically have some basic attributes in common. They begin with a thoughtful strategy that’s designed to meet a set of measurable objectives. The content is authentic and tells...

There are many factors that come into play in determining if you and your website are an authority in Google’s eyes and in the eyes of online visitors. Building authority in your niche is not an easy task. It takes time, perseverance, and determination...

The Most Important Social Media Company You’ve Never Heard Of Damien Patton has created a way to find out what is happening anywhere in the world–instantly. The inside story behind Banjo–and the gold rush sure to follow. By WILL BOURNE Editor-at-Large...

One of the main outcomes of the Rio+20 Conference was the agreement by member States to launch a process to develop a set of Sustainable Development Goals (SDGs), which will build upon the Millennium Development Goals and converge with the post 2015...