Mindtheproduct.com

The era of customer success is here. Thanks to the rise of services-centric and subscription-based business models, the tech industry was one of the first to hone in on the idea of customer success as the most meaningful business metric. When customers...

Do you also have questions about MICA? What is a career in strategic marketing and communication like? What kind of jobs are offered at MICA? What will be my career graph? What does a MICAN learn during the 2 years? These and many such questions to be...

In today’s subscription-based economy, customers are no longer trapped in long-term contracts and are able to jump to competitors easily when they become dissatisfied with their current vendor. Consequently, many subscription-based and SaaS companies...

According to the CIM: “Over the last fifteen years, the concept of branding has evolved from merely a design and communications-led ideal to one which runs far deeper into the DNA of an organisation. Today’s CMO has little choice but to acknowledge...

Your company may already have more ideas than it knows what to do with, but the critical question really is, "How good are these ideas?" and maybe even more to the point, "How can you evolve these good ideas (assuming you even know which ideas are the...