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With the digital skills agenda a high priority for organisations and the number of people (150,000 digital jobs are predicted by 2020) looking to enter a career in digital marketing, you’d think that organisations have the pick of the litter, wouldn...

Do you want to grow your business with social media? You need to become good at managing your accounts. But it’s easier said than done. Yes, managing social media accounts on different social networking sites can be overwhelming especially if you are...

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. A quick look at Google Trends shows the rise in interest in the term “social media manager...

Is the Social Media Manager Dead? Lately there have been some articles about the future of the Social Media Manager: from a career perspective, is this a position that will be around in the next 5 years?  HootSuite wrote an article last year proclaiming...

Digital transformation has shown us a new face of marketing. With the increased use of electronic gadgets and the IoT (Internet of Things), the gap between businesses and customers have reduced to a great extent. Finally, businesses realized the importance...