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The Future Of Customer Experience: Culture, Data, And Technology
via futureofbusiness.sap

We have been diving deeper into the topics that we think will drive the Future of Business such as the new expectations around customer experience. Our next future of customer experience interview is with Tim Minahan, (@tminahan) the...
Marketing's Age of Relevance: How to read and react to customer signals
via mckinseyonmarketingandsales

The new world of customer lifecycle management (CLM) is killing off two traditional and outmoded marketing concepts: the funnel and the calendar. The objective of responsiveness is to turn new customers into loyal repeat buyers. Traditional marketing...
Innovative Partner Interview: Merkle
via blog.movableink

As part of our Innovative Partner Interview Series, we’re bringing you real world email marketing insights from Jose Cebrian, VP, General Manager of Email and Mobile Messaging at Merkle. Jose talked to us about why he thinks email should be the backbone...
Ed Barrow, founder of Idio, on Content Intelligence for B2B organizations
via thrudigital

This is an edited conversation of an interview from Idio’s In The Know podcast for B2B media, financial services, and enterprise technology professionals that focuses on the topics of competitive intelligence, marketing intelligence and business intelligence...
Despite Increasing IT and Analytical Complexity, Customers Want Shorter Response Times
via mainframeinsights

by Zibis Group, Inc. The corporate IT infrastructure conversation continues to transition from a technical discussion to a strategic one. For example, how can organizations deliver unique customer experiences that capitalize on their knowledge of the...

Merkleinc.com popular pages

Merkle - We Power the Experience Economy

The next decade belongs to brands that are positioned to win on customer experience. And the competition gets more fierce every day. Let's create together.
Enterprise CRM Transformation | Merkle

Embedding and leveraging customer insights across your business isn't easy, but our consulting team can work with you to implement solutions that are transformational in building customer relationship...

cCRM :: Customer Strategy | Merkle

Connected CRM (cCRM) is a systematic way to identify, serve and retain customers based upon their value through orchestrated customer interactions that improve financial results, create competitive ad...