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Social proof is hugely important to marketers. Social proof speaks to your audience in terms that are valuable to them. After scarcity, Influence, by way of social proof, is the most powerful marketing tool of all. In the 1950s, researcher Solomon Asch...

Web marketing strategies can complement or replace other marketing to increase profits. TIP! You can send your customers a page that tells them all about a product before they buy it. Doing this will make them feel like they have a better understanding...

Digital marketing is where it’s at. Everyone from politicians to major international companies are focusing their efforts on digital marketing as opposed to traditional advertising models. It only makes sense: Everyone is online. Even your grandpa who...

To say that most small businesses aren’t using search marketing to their best advantage would be a major understatement. It would also be untrue. The real truth is that most small businesses aren’t using search marketing at all. They fear it’s too...

Chances are you’re investing at least 4 percent of your revenue on marketing. And you need those marketing dollars to work as hard as possible for your business. But you do understand how best to spend the money? There’s no one-size-fits-all answer...