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This article is by Rebecca Livermore. Rebecca is the content manager here at PatrickBetDavid.com and the owner of Professional Content Creation. She invites you to connect with her on LinkedIn. I remember the early days of social media, where everyone...

Here’s a question I still get way too often: “What’s the ROI of social media?” It’s usually a B2B marketer that’s doing the asking, someone seemingly resigned to spending valuable time and resources on social media...

The secret to content marketing success is creating awesome content that is highly shareable, and then distributing that content in an effective and targeted way. This involves looking at a variety of key metrics to help you analyze your audience, tweak...

When all you have is a hammer, every problem looks like a nail. This proverb accurately describes how writers try to make money online – through writing alone. Neil Patel recently demonstrated that a blog can generate $100,000 a month, when it forms...

 Of the average Chief Marketing Officer’s total B2B marketing budget, live events account for 24% of annual spend. That is the single largest marketing investment most marketing departments make each year. The reason for this is obvious: For most businesses...