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Facebook Updates Metrics & Reporting; LiveRamp Buys Arbor and Circulate
via exchangewire

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates metrics and reporting; LiveRamp buys Arbor and Circulate; IAB and ISBA cooperate on mobile buying handbook; Snapchat...
The race to the $22B mobile ads market
via mobilecommercedaily

Eric Stein is chief revenue officer of Branch By Eric Stein The mobile advertising market is booming. The IAB Internet advertising revenue report shows that mobile ad revenues have been growing at 100 percent CAGR [compound annual growth rate] since...
4INFO and Crossix Partnership Enables Pharma Brands to Deliver Mobile Ads Efficiently to Highly Qualified Audiences
via pressreleaserocket

New partnership unlocks new mobile opportunities for healthcare marketers San Mateo, California (PRWEB) March 03, 2016 4INFO, the fast-growing technology company solving the challenge of mobile attribution for national brand advertisers, announced...
To find focus in a ballooning mobile-ad market, industry leaders focus on data
via venturebeat

Above: Biz Stone, one of the speakers at the Mobile Summit. Image Credit: Michael O'Donnell/VentureBeat Sign up for our weekly newsletters, and you’ll get the latest insights from our Dylan's Desk and DeanBeat columns before they’re published...
NinthDecimal Selected as an AlwaysOn Global 250 Winner For Second Year
via jiwire

The Leading Mobile Audience Intelligence Company Is Recognized for Being One of the Most Promising Private Companies in the Global Internet-Based Sectors SAN FRANCISCO — July 23, 2014 — NinthDecimal (formerly JiWire), the leading mobile audience intelligence...

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Adacel | Medialets

ABOUT MEDIALETS Medialets is the creator of Servo™, the only technology that helps marketers manage and measure the complete ROI of mobile ad campaigns. Servo is also the only buy-side mobile ad serv...
Medialets

Promote apps and run re-engagement campaigns across both mobile web and apps. Attribute all environments. Servo instantly posts-back conversion events to publishers, networks, and DSPs who opti...