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Macy's is a mobile role model Registration is open for the third annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev...

The following is a living, breathing, growing list of LOCAL search and SEO tactics. Treat it as a loose, step-by-step process that you can follow for your own local SEO campaign. If you’d like to contribute something that I’ve missed, improve...

Social proof is hugely important to marketers. Social proof speaks to your audience in terms that are valuable to them. After scarcity, Influence, by way of social proof, is the most powerful marketing tool of all. In the 1950s, researcher Solomon Asch...

Financial service firms are a conservative lot, filled with risk, compliance and legal professionals who are ever vigilant detecting, preventing and mitigating risk. Generally, that is a good thing, since no one wins when your bank, insurance company...

The Email Marketing Issue Email can be a great quick, direct and low-cost method to communicate with your customers.  However, many retailers have not yet made the jump to email marketing. Gathering email addresses, creating good content and picking...