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  • Define what you’re looking for before you turn to professionals for help. Recent research from 165 senior level marketers and 115 agency executives by RSW provides some valuable insight on the state of organizations and the relationships that they’re...

  • There’s no such thing as a one-size-fits-all approach to marketing. This is especially true when it comes to marketing to different age groups. When dealing with different age groups, genders, income levels, etc., you need to be flexible and understand...

  • The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

  • Leads. Customer. Sales. These are the 3 most important goals of every business. If you want to build a thriving business, you need to take care of your biggest assets – Customers. Sadly, most businesses are obsessed with lead generation – but careless...

  • PCR throws the spotlight on 30 rising stars aged under 30. We present the top young talent in the PC and tech industry, from retail buyers to account managers, marketing and PR executives and even MDs… SAM BINKS, 25 PC HARDWARE CATEGORY MANAGER...

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