2017-01-27

ICTV BRANDS INC. (OTCMKTS:ICTV) Files An 8-K Entry into a Material Definitive Agreement

Item 1.01 Entry into a Material Definitive Agreement.

PhotoMedex Amendment

As previously disclosed, on October 4, 2016, ICTV Brands Inc.

(the the Company) and its newly formed wholly-owned subsidiary

ICTV Holdings, Inc., a Nevada corporation (ICTV Holdings),

entered into an asset purchase agreement with PhotoMedex, Inc., a

Nevada corporation (PhotoMedex) and its subsidiaries, Radiancy,

Inc., a Delaware corporation (Radiancy), PhotoTherapeutics Ltd.,

a private limited company limited by shares, incorporated under

the laws of England and Wales (PHMD UK), and Radiancy (Israel)

Limited, a private corporation incorporated under the laws of the

State of Israel (Radiancy Israel and, together with PhotoMedex,

Radiancy, and PHMD UK, the PHMD Sellers), to which ICTV Holdings

agreed to acquire substantially all of the assets of the PHMD

Sellers, including, but not limited to, all of the equity

interests of Radiancy (HK) Limited, a private limited company

incorporated under the laws of Hong Kong, and LK Technology

Importao E Exportao LTDA, a private Sociedade limitada formed

under the laws of Brazil (the PhotoMedex Target Business). Such

acquisition is referred to herein as the PhotoMedex Acquisition.

The PhotoMedex Acquisition includes the acquisition from the PHMD

Sellers of proprietary products and services that address skin

diseases and conditions or pain reduction using home-use devices

for various indications including hair removal, acne treatment,

skin rejuvenation, and lower back pain; which products are sold

and distributed to traditional retail, online and infomercial

outlets for home-use products and include, without limitation,

the following: (a) no!no! Hair, (b) no!no! Skin, (c) no!no! Face

Trainer, (d) no!no! Glow, (e) Made Ya Look, (f) no!no! Smooth

Skin Care, (g) Kryobak, and (h) ClearTouch (the Consumer

Products).

On January 23, 2017, the Company, ICTV Holdings and the PHMD

Sellers entered into a first amendment to the asset purchase

agreement (the PhotoMedex First Amendment) to amend the asset

purchase agreement, dated October 4, 2016, referenced in the

preceding paragraph (as amended by the PhotoMedex First

Amendment, the PhotoMedex Purchase Agreement). The PhotoMedex

First Amendment: (i) identifies the certain liabilities of the

PHMD Sellers that ICTV Holdings will assume and become

responsible for paying, performing and discharging; (ii) revises

the definition of Business Assets to exclude leases, subleases,

and rights thereunder with respect to both real and personal

property; and (iii) amends Section 5.5(b) of the PhotoMedex

Purchase Agreement by revising the date by which the Company or

ICTV Holdings must implement employee benefit plans for certain

eligible employees to no later than 60 days after the Closing

Date.

The foregoing summary of the terms and conditions of the

PhotoMedex First Amendment does not purport to be complete and is

qualified in its entirety by reference to the full text of the

agreement. The PhotoMedex First Amendment is filed as Exhibit

10.2 herewith, and is incorporated herein by reference.

Transition Services Agreement Amendment

As previously disclosed, in connection with the PhotoMedex

Purchase Agreement, on October 4, 2016, ICTV Holdings entered

into a transition services agreement with the PhotoMedex, to

which the PHMD Sellers will make available to ICTV Holdings

certain services on a transitional basis and allow ICTV Holdings

to occupy and use a portion of the PHMD Sellers premises and

warehouses (collectively, the Transition Services), in exchange

for which ICTV Holdings shall (i) pay to the PHMD Sellers the

documented costs and expenses incurred by them in connection with

the provision of those services; (ii) pay to the PHMD Sellers the

documented lease costs including monthly rental and any utility

charges incurred under the applicable leases; (iii) reimburse the

PHMD Sellers for the documented costs and expenses incurred by

them for the continued storage of inventory and raw materials at

warehouse locations, and for services for fulfilling and shipping

orders for such inventory; and (iv) reimburse the PHMD Sellers

for the payroll, employment-related taxes, benefit costs and out

of pocket expenses paid to or on behalf of employees.





On January 23, 2017, ICTV Holdings and the PHMD Sellers entered

into the first amendment to transition services agreement (the

First Amendment to the TSA) to amend the transition services

agreement, dated October 4, 2016, referenced in the preceding

paragraph (as amended by the First Amendment to the TSA, the

Transition Services Agreement). The First Amendment to the TSA:

(i) amends the period for which the Transitions Services are

provided by the PHMD Sellers to ICTV Holdings to commence on

January 23, 2017; and (ii) defines the certain leased offices of

Radiancy, PHMD UK and Radiancy, Israel collectively, as Premises.

The foregoing summary of the terms and conditions of the

Transition Services Agreement and the First Amendment to the TSA

does not purport to be complete and is qualified in its entirety

by reference to the full text of the agreements. The Transition

Services Agreement has been filed as Exhibit 10.3 to the Companys

Current Report on Form 8-K dated October 5, 2016, and the First

Amendment to the TSA is filed at Exhibit 10.5 herewith, and both

agreements are incorporated herein by reference.

Ermis Labs Amendment

As previously disclosed, on October 4, 2016, the Company and its

newly formed wholly-owned subsidiary Ermis Labs, Inc., a Nevada

corporation (the Purchaser), entered into an asset purchase

agreement with LeoGroup Private Debt Facility, L.P., a Delaware

limited partnership (LeoGroup) and Ermis Labs, Inc., a New Jersey

corporation (Ermis Labs), to which the Purchaser has agreed to

acquire substantially all of the assets of Ermis Labs (the Ermis

Labs Target Business). Such acquisition is referred to herein as

the Ermis Labs Acquisition.

On January 23, 2017, the Company, the Purchaser, LeoGroup and

Ermis Labs entered into a first amendment to the asset purchase

agreement (the Ermis Labs First Amendment) to amend the asset

purchase agreement, dated October 4, 2016, referenced in the

preceding paragraph (as amended by the Ermis Labs First

Amendment, the Ermis Labs Purchase Agreement), to make a

correction to the shareholder table set forth on Schedule 1.4(b).

The foregoing summary of the terms and conditions of the Ermis

Labs First Amendment does not purport to be complete and is

qualified in its entirety by reference to the full text of the

agreement. The Ermis Labs First Amendment is filed as Exhibit

10.7 herewith, and is incorporated herein by reference.

Registration Rights Agreement

On January 23, 2017, in connection with the completion of the

Private Placement (described in Item 2.01 below), the Company

entered into a registration rights agreement (the Registration

Rights Agreement) with certain accredited investors listed on

Exhibit A thereto (the Investors).

Subject to the terms and conditions in the Registration Rights

Agreement, beginning February 23, 2017, the Company shall, at its

cost, prepare and file with the Securities and Exchange

Commission (the SEC) a registration statement covering the resale

of the Companys common stock, par value $0.001 per share (the

Common Stock), (i) sold to the Investors under the securities

purchase agreement, dated October 4, 2016, among the Company and

the Investors (the Securities Purchase Agreement); and (ii) any

securities issued or issuable to the Investors upon any stock

split, dividend or other distribution, recapitalization or

similar event, or any price adjustment as a result of such stock

splits, reverse stock splits or similar events with respect to

any of the securities referenced in (i) above, but excluding any

Common Stock that may be otherwise resold without restriction or

not already covered by an existing and effective registration

statement (the securities referenced in clause (i) and (ii) above

are collectively, the Registrable Shares). The Registrable Shares

are subject to customary underwriter cutbacks. Unless otherwise

prohibited, any cutback imposed shall be allocated among the

Registrable Securities on a pro rata basis.





to the terms of the Registration Rights Agreement, if at any time

during the period when a registration statement is required to be

filed until the Registrable Securities have been publicly sold by

the Investors or may be sold without restriction to Rule 144 of

the Securities Act of 1933, as amended (the Securities Act), and

the Company prepares and files with the SEC a registration

statement relating to an offering for its own account or the

account of others of any of its equity securities (subject to

certain limitations), then the Company shall notify each Investor

and, if within fifteen days after receipt of such notice, any

Investor requests in writing, the Company will include in such

registration statement all or any part of the Registrable

Securities each Investor requests to be registered, subject to

customary underwriter cutbacks applicable to all holders of

registration rights.

The Company has provided the Investors, and the Investors have

provided the Company, customary indemnification rights in

connection with the registration statement.

The foregoing summary of the terms and conditions of the

Registration Rights Agreement does not purport to be complete and

is qualified in its entirety by reference to the full text of the

agreement. The Registration Rights Agreement is filed as Exhibit

10.9 herewith, and is incorporated herein by reference.

Item 2.01 Completion of Acquisition or Disposition of

Assets.

PhotoMedex Acquisition

On January 23, 2017 (the Closing Date), to the terms of the

PhotoMedex Purchase Agreement, ICTV Holdings completed the

PhotoMedex Acquisition for an aggregate purchase price of $9.5

million, for which the Company is also jointly and severally

liable, paid by ICTV Holdings as follows: (i) $3 million of the

purchase price was paid to the PHMD Sellers from an escrow fund

to the escrow agreement, entered into on October 4, 2016 among

the Company, ICTV Holdings, the PHMD Sellers, counsel to the

Company and ICTV Holdings, as escrow agent, and the Investors in

the Companys Private Placement (described in Item 3.02 below)

(the Escrow Agreement); (ii) $2 million of the purchase price

shall be paid by ICTV Holdings to the PHMD Sellers on or before

the 90th day following the Closing Date; and (iii) the

remainder of the purchase price shall be payable in the form of a

continuing royalty described in more detail below. The Company

expects to fund the payment of the purchase price and expenses

incurred in connection with the PhotoMedex Acquisition through a

combination of cash on hand and the Private Placement (described

in Item 3.02 below).

Under the PhotoMedex Purchase Agreement, the Company and ICTV

Holdings are required to pay to the PHMD Sellers a continuing

monthly royalty on net cash (invoiced amount less sales refunds,

returns, rebates, allowances and similar items) actually received

by ICTV Holdings or its affiliates from sales of the Consumer

Products. Such royalty payments commence with net cash actually

received from and after the Closing Date and continue until the

total royalty paid to PHMD Sellers totals $4,500,000, calculated

as follows: (i) 35% of net cash from the sale of all Consumer

Products sold through live television promotions made through

Home Shopping Network (HSN) in the United States, QVC in the

European Union, and The Shopping Channel (TSC) in Canada, less

(a) deductions for sales commissions actually paid and on-air

costs incurred for those amounts collected related to the sale of

Consumer Products made through HSN in the United States, QVC in

the European Union, and The Shopping Channel (TSC) in Canada, and

(b) the cost of goods sold to generate such net cash; and (ii) 6%

of net cash from the sale of all Consumer Products other than the

foregoing sales.





ICTV Holdings will also assume certain liabilities and

obligations of the PHMD Sellers relating to the PhotoMedex Target

Business, including contractual obligations, and various other

liabilities and obligations arising out of or relating to the

PhotoMedex Target Business after the Closing Date.

The PhotoMedex Purchase Agreement contains customary

representations, warranties and covenants, as well as

indemnification provisions subject to specified limitations.The

indemnification provided by PhotoMedex under the PhotoMedex

Purchase Agreement covers breaches of representations and

warranties of the PHMD Sellers, breaches of covenants or other

obligations of the PHMD Sellers, and liabilities retained by the

PHMD Sellers.The indemnification provided by the Company and ICTV

Holdings covers breaches of representations and warranties of the

Company and ICTV Holdings, breaches of covenants or other

obligations of the Company or ICTV Holdings, and liabilities

assumed by ICTV Holdings. In the case of the indemnification

provided by PhotoMedex with respect to breaches of certain

non-fundamental representations and warranties, the obligations

of PhotoMedex are subject to a cap on losses equal to $2,250,000,

and its liability for the other indemnification, including for

breaches of fundamental representations and warranties shall not

exceed the purchase price actually received by the PHMD Sellers.

In addition, in the case of the indemnification provided by

PhotoMedex with respect to breaches of certain representations

and warranties, PhotoMedex will only become liable for

indemnified losses if the amount exceeds $100,000, whereupon

PhotoMedex will only be liable for losses in excess of such

$100,000 threshold. The Company and ICTV Holdings have the

ability to set off indemnity claims against future royalty

payments owed to the PHMD Sellers subject to following an

administrative procedure outlined in the PhotoMedex Purchase

Agreement with respect to such set off claims and the Company and

ICTV Holdings must first set-off the amount of any

indemnification claims against the royalty payments before making

a claim directly against PhotoMedex.

The foregoing summary of the terms and conditions of the

PhotoMedex Purchase Agreement and the Escrow Agreement does not

purport to be complete and is qualified in its entirety by

reference to the full text of the agreements, which have been

filed as Exhibits 10.1 and 10.2, respectively, to the Companys

Current Report on Form 8-K dated October 5, 2016 and are

incorporated herein by reference.

Ermis Labs Acquisition

On the Closing Date, to the terms of the Ermis Labs Purchase

Agreement, the Purchaser completed the Ermis Labs Acquisition for

an aggregate purchase price of $2,150,000, paid by the Purchaser

as follows: (i) $400,000 of the purchase price was paid on the

Closing Date through the issuance of 2,500,000 shares of the

Companys Common Stock to the shareholders of Ermis Labs, the

value of which was based on the closing price of the Common Stock

on the OTCQX on October 4, 2016, which was $0.16 per share; and

(ii) the remainder of the purchase price shall be payable in the

form of a continuing royalty as described in more detail below.

The issuance of the Common Stock to the Ermis Labs Purchase

Agreement is being made in reliance upon an exemption from

registration provided under Section4(a)(2) of the Securities Act.

Under the Ermis Purchase Agreement, the Purchaser is required to

pay to Ermis Labs a continuing monthly royalty of 5% of net cash

(invoiced amount less sales refunds, returns, rebates, allowances

and similar items) actually received by the Purchaser or its

affiliates from sales of the over-the-counter medicated skin care

products acquired in the Ermis Labs Acquisition, commencing with

net cash actually received by the Purchaser or its affiliates

from and after the Closing Date and continuing until the total

royalty paid to Ermis Labs totals $1,750,000; provided, however,

that the Purchaser is required to pay a minimum annual royalty

amount of $175,000 on or before December 31 of each year

commencing with calendar year ending December 31, 2017.





The Ermis Labs Purchase Agreement contains customary

representations, warranties and covenants, as well as

indemnification provisions subject to specified limitations. The

indemnification provided by Ermis Labs and LeoGroup under the

Ermis Labs Purchase Agreement covers breaches of representations,

warranties and covenants of Ermis Labs and LeoGroup, and

liabilities retained by the Ermis Labs.The indemnification

provided by the Company and the Purchaser covers breaches of

representations, warranties and covenants of the Company and the

Purchaser, and liabilities assumed by the Purchaser. In the case

of the indemnification provided by Ermis Labs and LeoGroup with

respect to breaches of certain non-fundamental representations

and warranties, Ermis Labs and LeoGroup will only become liable

for indemnified losses if the amount exceeds $50,000, whereupon

they will be liable for all losses relating back to the first

dollar. Furthermore, the liability of Ermis Labs and LeoGroup for

breaches of any and all representations and warranties shall not

exceed the purchase price payable under the Ermis Labs Purchase

Agreement. The Purchaser has the ability to set off indemnity

claims against future royalty payments owed to the Ermis Labs

subject to following an administrative procedure outlined in the

Ermis Labs Purchase Agreement with respect to such set off

claims.

The foregoing summary of the terms and conditions of the Ermis

Labs Purchase Agreement does not purport to be complete and is

qualified in its entirety by reference to the full text of the

agreement, which has been filed as Exhibit 10.4 to the Companys

Current Report on Form 8-K dated October 5, 2016 and is

incorporated herein by reference.

Item 3.02 Unregistered Sales of Equity

Securities.

The information set forth under Item 2.01 regarding the issuance

of shares of Common Stock to the shareholders of Ermis Labs under

the Ermis Labs Purchase Agreement is incorporated by reference

into this Item 3.02.

Private Placement

As previously disclosed, on October 4, 2016, the Company entered

into the Securities Purchase Agreement with the Investors, to

which the Investors agreed to purchase 8,823,530 shares of Common

Stock at a price of $0.34 per share, for aggregate gross proceeds

of $3,000,000 (the Proceeds). Such transaction is referred to

herein as the Private Placement. The issuance of the Common Stock

to the Securities Purchase Agreement was made in reliance upon an

exemption from registration provided under Section4(a)(2) of the

Securities Act.

On the Closing Date, to the terms of the Securities Purchase

Agreement, the Company completed the Private Placement and the

Proceeds were paid to the Company in accordance with the Escrow

Agreement. to the Securities Purchase Agreement, the Company may

complete one or more subsequent closings on or prior to February

1, 2017 for up to a maximum aggregate gross proceeds of

$7,000,000.

As described in Item 1.01 above, and to the Securities Purchase

Agreement, the Company has entered into a Registration Rights

Agreement with the Investors in connection with the closing of

the Private Placement, to which the Company will file and

maintain a registration statement with respect to the resale of

the Registrable Shares on the terms and conditions set forth

therein.

The foregoing summary of the terms and conditions of the

Securities Purchase Agreement does not purport to be complete and

is qualified in its entirety by reference to the full text of the

agreement, which has been filed as Exhibit 10.5 to the Companys

Current Report on Form 8-K dated October 5, 2016, which is

incorporated herein by reference.





Item 8.01 Other Events.

On January 24, 2017, the Company issued a press release regarding

the completion of the PhotoMedex Acquisition, the Ermis Labs

Acquisition and the Private Placement, a copy of which is

attached hereto as Exhibit 99.1.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits

Unless otherwise indicated, the following exhibits are filed

herewith:

Exhibit No.

Description of Exhibit

10.1

Asset Purchase Agreement, dated October 4, 2016, by and among

ICTV Brands Inc., ICTV Holdings, Inc., PhotoMedex, Inc.,

Radiancy, Inc., PhotoTherapeutics Ltd. and Radiancy (Israel)

Limited [Incorporated herein by reference to Exhibit 10.1 to

the Companys Current Report on Form 8-K, filed with the

Securities and Exchange Commission October 5, 2016]

10.2

First Amendment to Asset Purchase Agreement, dated January

23, 2017 by and among ICTV Brands Inc., ICTV Holdings, Inc.,

PhotoMedex, Inc., Radiancy, Inc., PhotoTherapeutics Ltd., and

Radiancy (Israel) Limited

10.3

Escrow Agreement, dated October 4, 2016, by and among ICTV

Brands Inc., ICTV Holdings, Inc., PhotoMedex, Inc., Radiancy,

Inc., PhotoTherapeutics Ltd., Radiancy (Israel) Limited,

LeoGroup Private Debt Facility, L.P., Sandra F. Pessin, Brian

L. Pessin and Bevilacqua PLLC [Incorporated herein by

reference to Exhibit 10.2 to the Companys Current Report on

Form 8-K, filed with the Securities and Exchange Commission

October 5, 2016]

10.4

Transition Services Agreement, dated October 4, 2016, by and

among ICTV Holdings, Inc., PhotoMedex, Inc., Radiancy, Inc.,

PhotoTherapeutics Ltd. and Radiancy (Israel) Limited

[Incorporated herein by reference to Exhibit 10.3 to the

Companys Current Report on Form 8-K, filed with the

Securities and Exchange Commission October 5, 2016]

10.5

First Amendment to Transition Services Agreement, dated

January 23, 2017, by and among ICTV Holdings, Inc.,

PhotoMedex, Inc., Radiancy, Inc., PhotoTherapeutics Ltd. and

Radiancy (Israel) Limited

10.6

Asset Purchase Agreement, dated October 4, 2016, by and among

ICTV Brands Inc., Ermis Labs, Inc., LeoGroup Private Debt

Facility, L.P. and Ermis Labs, Inc. [Incorporated herein by

reference to Exhibit 10.4 to the Companys Current Report on

Form 8-K, filed with the Securities and Exchange Commission

October 5, 2016]

10.7

First Amendment to Asset Purchase Agreement, dated January

23, 2017, by and among ICTV Brands Inc.,Ermis Labs, Inc.,

LeoGroup Private Debt Facility, L.P. and Ermis Labs, Inc.

10.8

Securities Purchase Agreement, dated October 4, 2016, by and

among ICTV Brands Inc., LeoGroup Private Debt Facility, L.P.,

Sandra F. Pessin and Brian L. Pessin [Incorporated herein by

reference to Exhibit 10.5 to the Companys Current Report on

Form 8-K, filed with the Securities and Exchange Commission

October 5, 2016]

10.9

Registration Rights Agreement, dated January 23, 2017, by and

among ICTV Brands Inc. and the Investors named therein

99.1

Press Release, dated January 24, 2017





About ICTV BRANDS INC. (OTCMKTS:ICTV)
ICTV Brands, Inc., formerly International Commercial Television, Inc., sells various health, wellness and beauty products, as well as miscellaneous consumer products through a range of sales channels throughout the United States and internationally. The Company’s segments include direct response television (DRTV) Consumer and International Third Party Distributor. It develops, markets and sells products through a multi-channel distribution strategy, including DRTV, digital marketing campaigns, live home shopping, traditional retail and e-commerce market places, and its international third-party distributor network. It offers primarily health, beauty and wellness products, as well as various consumer products, including DermaWand, a skin care device; DermaVital, a skin care line; the CoralActives brand of acne treatment and skin cleansing products; Derma Brilliance, a skin care resurfacing device; Jidue, a facial massager device, and Good Planet Super Solution, a cleaning agent. ICTV BRANDS INC. (OTCMKTS:ICTV) Recent Trading Information
ICTV BRANDS INC. (OTCMKTS:ICTV) closed its last trading session up +0.013 at 0.463 with 43,700 shares trading hands.

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