2017-02-09

comScore, Inc. (NASDAQ:SCOR) Files An 8-K Entry into a Material Definitive Agreement

Item1.01.

Entry into a Material Definitive Agreement.

On February7, 2017, the Board of Directors (the Board) of

comScore, Inc. (the Company) adopted a rights plan (the Plan) and

declared a dividend to the Companys stockholders of record as of

the close of business on February18, 2017 (the Record Date), for

each outstanding share of the Companys common stock, par value

$0.001 per share (Common Stock), of one right (a Right) to

purchase one one-hundredth of a share of the Companys preferred

stock. The terms of the Plan and the Rights are set forth in a

Tax Asset Protection Rights Agreement, dated as of February8,

2017 (the Tax Asset Protection Agreement), by and between the

Company and American Stock Transfer Trust Company, LLC, as rights

agent. The Plan contains a provision requiring an independent

committee of the Board to review once every twelve months whether

maintaining the Plan continues to be in the best interests of the

stockholders. The Company intends to seek stockholder approval of

the Tax Asset Protection Agreement, as well as stockholder

approval of an amendment to its amended and restated certificate

of incorporation that would implement stock transfer

restrictions, at its 2017 annual meeting of stockholders.

The purpose of the Plan is to preserve the Companys ability to

utilize its net operating loss (NOL) carryforwards and other

significant tax attributes (collectively, the Tax Benefits) to

offset future taxable income in the United States. The Companys

ability to utilize its Tax Benefits to offset future taxable

income may be significantly limited if the Company experiences an

ownership change within the meaning of Section382 of the Internal

Revenue Code of 1986, as amended (the Code). In general, an

ownership change will occur when the percentage of the Companys

ownership by one or more 5-percent shareholders (as defined in

the Code) has increased by more than 50 percent over the lowest

percentage owned by such stockholders at any time during the

prior three years. The Plan is designed to reduce the likelihood

of an ownership change that would limit the utilization of the

Companys Tax Benefits. However, the Plan does not eliminate the

risk of such an ownership change.

In general terms, the Plan imposes a significant penalty upon any

person or group that acquires beneficial ownership (defined

generally as direct or constructive ownership as determined under

Section382 of the Code) of 4.99% or more of the outstanding

Common Stock without the prior approval of the Board. Any Rights

held by a person or group that acquires a percentage of Common

Stock in excess of that threshold (an Acquiring Person) are void

and may not be exercised.

The following description of the Plan and the Rights is qualified

in its entirety by reference to the full text of the Tax Asset

Protection Agreement (including the exhibits thereto), a copy of

which is attached as Exhibit 4.1 hereto and is incorporated

herein by this reference.

The Rights. If the Rights become

exercisable, each Right would allow its holder to purchase from

the Company one one-hundredth of a share of the Companys Series A

Junior Participating Preferred Stock (Series A Preferred Stock)

for a purchase price of $120.00. Each fractional share of Series

A Preferred Stock would give the stockholder approximately the

same dividend, voting and liquidation rights as does one share of

Common Stock. Prior to exercise, however, a Right does not give

its holder any dividend, voting or liquidation rights.

Exercisability. The Rights will not be

exercisable until the earlier of:

10 days after a public announcement by the Company that a

person or group has become an Acquiring Person; and

10 business days (or a later date determined by our board of

directors) after a person or group begins a tender or

exchange offer that, if completed, would result in that

person or group becoming an Acquiring Person.

Until the date that the Rights become exercisable (the

Distribution Date), Common Stock certificates will also evidence

the Rights and will contain a notation to that effect. Any

transfer of shares of Common Stock prior to the Distribution Date

will constitute a transfer of the associated Rights. After the

Distribution Date, the Rights will separate from the Common Stock

and be evidenced by Right certificates, which the Company will

mail to all holders of Rights that have not become void.

After the Distribution Date, if a person or group already is or

becomes an Acquiring Person, all holders of Rights, except the

Acquiring Person, may exercise their Rights upon payment of the

purchase price to purchase shares of Common Stock (or other

securities or assets as determined by the Board) with a market

value of two times the purchase price (a Flip-in Event).

After the Distribution Date, if a Flip-in Event has already

occurred and the Company is acquired in a merger or similar

transaction, all holders of Rights except the Acquiring Person

may exercise their Rights upon payment of the purchase price, to

purchase shares of the acquiring or other appropriate entity with

a market value of two times the purchase price of the Rights.

Rights may be exercised to purchase Series A Preferred Stock only

after the Distribution Date occurs and prior to the occurrence of

a Flip-in Event as described above. A Distribution Date resulting

from the commencement of a tender offer or exchange offer as

described in the second bullet point above could precede the

occurrence of a Flip-in Event, in which case the Rights could be

exercised to purchase Series A Preferred Stock. A Distribution

Date resulting from any occurrence described in the first bullet

point above would necessarily follow the occurrence of a Flip-in

Event, in which case the Rights could be exercised to purchase

shares of Common Stock (or other securities or assets) as

described above.

Exempted Persons and Exempted

Transactions. The Board recognizes that there may

be instances when an acquisition of Common Stock that would cause

a stockholder to become an Acquiring Person may not jeopardize

the availability of the Tax Benefits to the Company. Accordingly,

the Plan grants discretion to the Board to designate a person as

an Exempt Person or to designate a transaction involving Common

Stock as an Exempt Transaction. An Exempt Person cannot become an

Acquiring Person under the Plan. The Board can revoke an Exempt

Person designation if it subsequently makes a contrary

determination regarding whether a transaction by such person may

jeopardize the availability of the Tax Benefits to the Company.

Expiration. The Rights will expire on

the earliest of (i)February7, 2020, the third anniversary of the

action of the Board adopting the Plan, or such earlier date as of

which the Board determines that the Plan is no longer necessary

for the preservation of the Companys Tax Benefits, (ii)the time

at which the Rights are redeemed, (iii)the time at which the

Rights are exchanged, (iv)the effective time of the repeal of

Section382 of the Code if the Board determines that the Plan is

no longer necessary for the preservation of the Companys Tax

Benefits, (v)the first day of a taxable year to which the Board

determines that no Tax Benefits may be carried forward, and

(vi)the day following the certification of the voting results of

the Companys 2017 annual meeting of stockholders, if stockholder

ratification of the adoption of the Plan has not been obtained

prior to that date.

Redemption. The Board may redeem all

(but not less than all) of the Rights for a redemption price of

$0.001 per Right at any time before the later of the Distribution

Date and the date of the first public announcement or disclosure

by the Company that a person or group has become an Acquiring

Person. Once the Rights are redeemed, the right to exercise

Rights will terminate, and the only right of the holders of

Rights will be to receive the redemption price. The redemption

price will be adjusted if the Company declares a stock split or

issues a stock dividend on Common Stock.

Exchange. After the later of the

Distribution Date and the date of the first public announcement

by the Company that a person or group has become an Acquiring

Person, but before an Acquiring Person owns 50% or more of the

outstanding Common Stock, the Board may exchange each Right

(other than Rights that have become void) for one share of Common

Stock or an equivalent security.

Anti-Dilution Provisions. The Board may

adjust the purchase price of the Series A Preferred Stock, the

number of shares of Series A Preferred Stock issuable and the

number of outstanding Rights to prevent dilution that may occur

as a result of certain events, including, among others, a stock

dividend, a stock split or a reclassification of the Series A

Preferred Stock or Common Stock. No adjustments to the purchase

price of less than one percent will be made.

Amendments. Before the time Rights

cease to be redeemable, the Board may amend or supplement the

Plan without the consent of the holders of the Rights, except

that no amendment may decrease the redemption price below $0.001

per Right. At any time thereafter, the Board may amend or

supplement the Plan to cure an ambiguity, to alter time period

provisions, to correct inconsistent provisions or to make any

additional changes to the Plan, but

only to the extent that those changes do not impair or adversely

affect the interests of the holders of Rights and do not result

in the Rights again becoming redeemable. The limitations on the

Boards ability to amend the Plan does not affect the Boards power

or ability to take any other action that is consistent with its

fiduciary duties, including without limitation accelerating or

extending the expiration date of the Rights, making any amendment

to the Plan that is permitted by the Plan or adopting a new plan

with such terms as the Board determines in its sole discretion to

be appropriate.

Item3.03

Material Modification to Rights of Security

Holders.

The information set forth under Item1.01 hereof is incorporated

into this Item3.03 by this reference.

Item5.03

Amendments to Articles of Incorporation or Bylaws;

Change in Fiscal Year.

On February8, 2017, the Company filed with the Secretary of State

of the State of Delaware a Certificate of Designation of Series A

Junior Participating Preferred Stock (the Certificate of

Designation) to create the Series A Preferred Stock. The

description of the rights of the SeriesA Preferred Stock set

forth in Item1.01 hereof is incorporated into this Item5.03 by

this reference. A copy of the Certificate of Designation is

attached as Exhibit 3.1 hereto and is incorporated herein by this

reference.

Item8.01

Other Events.

On February8, 2017, the Company issued a press release in

connection with the adoption of the Plan. A copy of the press

release is attached as Exhibit 99.1 hereto and is incorporated

herein by this reference.

Item9.01.

Financial Statements and Exhibits.

(d) Exhibits.

Exhibit Number

Description

3.1

Certificate of Designation of Series A Junior Participating

Preferred Stock of comScore, Inc., as filed with the

Secretary of State of the State of Delaware on February9,

2017.

4.1

Tax Asset Protection Rights Agreement, dated as of February

8, 2017, between comScore, Inc. and American Stock Transfer

Trust Company, LLC, as Rights Agent (including the form of

Certificate of Designation of Series A Junior Participating

Preferred Stock attached as Exhibit A thereto, the form of

Rights Certificate attached as Exhibit B thereto and the

Summary of Rights to Purchase Preferred Stock attached as

Exhibit C thereto).

99.1

Press Release dated February 8, 2017.

About comScore, Inc. (NASDAQ:SCOR)
comScore, Inc. is a cross-platform measurement company. The Company provides independent data, metrics, products and services to clients in the media, advertising and marketing industries. The Company delivers digital media analytics that help content owners and advertisers understand the composition of consumer media audiences, and also helps marketers understand the performance and effectiveness of advertising targeted at these audiences. The Company measures what people do as they navigate the digital world across multiple technology platforms and devices, including smartphones, tablets, televisions and desktop computers. The Company’s technology measures consumer interactions with digital media, including Websites, applications, video programming and advertising. Its solutions include Audience Analytics, Activation, Advertising Analytics and Movies Worldwide. The Company’s Audience Analytics products include MMX, Video Metrix, Mobile Metrix, qSearch and OnDemand Essentials. comScore, Inc. (NASDAQ:SCOR) Recent Trading Information
comScore, Inc. (NASDAQ:SCOR) closed its last trading session up +0.03 at 23.01 with 16,723,867 shares trading hands.

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