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When you envision the future of marketing, what do you see? Undoubtedly, it will be a function that’s greatly influenced by technology and is becoming increasingly data-driven. And there’s certainly evidence to suggest that marketing&rsquo...

As your marketing programs begin to grow, you’ll recognize a need for new tools and technologies to manage your processes. For example, let’s say that you start a company blog and begin to generate traffic. You may decide to ramp up the volume of your...

The Top-Performing Certain Blog Posts of 2016 and Why Today, I will be talking about Certain’s 2016 best blogs and the reasons they were so effective! To begin, 2016 saw huge shifts in the marketing industry. Strategies changed and companies took priority...

We are hearing from our clients that the Data (or Audience) Management Platform is becoming an increasingly important part of their business.  It has benefits for both publishers and advertisers and allows them to have a holistic view of their customers...

A Methodology to the Madness Optimization testing is key to successful digital marketing. What makes it so invaluable is the fact it enables companies to build customer experiences that speak to the needs, goals, and interests of each individual person...