Marcomm.news

Like all professions, the marketing world is in the middle of an upheaval, in large part because of the effects of digital, which has forced marketers to rethink traditional practices and devise new strategies to reach consumers. Still, if the game is...

At a time when marketing budgets are tighter than ever, with CMO churn at an all-time high, it’s astonishing that Fox is selling out of Super Bowl LI spots priced at around $5 million per 30 seconds. In most cases, this is more than shocking: it’s indefensible...

PURCHASE, N.Y. — PepsiCo, Inc. (NYSE: PEP) today announced it is the exclusive food and beverage launch partner for iTunes Radio, Apple’s new iAd-supported streaming radio service which went live today with iOS 7. On iTunes Radio, PepsiCo...

Do you ever feel that you are out of the loop? No sooner have you got your head around the political situation in the Middle East when suddenly there’s something happening in South America or one of the African countries.Then something happens in America...

http://www.adweek.com/adfreak/tostit...ou-uber-175727 Quote: Doritos might have crashed out of the Super Bowl after a decade of fun ads, but Frito-Lay still has a few party tricks up its sleeve for this year's big game. The chip maker's Tostitos brand...