ClickFunnels vs LeadPages – What’s Better To Start Selling With?
Want a world class funnel?
Wouldn’t mind a top notch landing page, too?
It’s not much to ask for. However, creating both is tricky without the help of tools.
This is where both ClickFunnels and LeadPages come in, a pair of tools that are fighting for your custom.
But which is better?
In our in-depth guide, we’re going to separate the wheat from the chaff to help you make a better buying decision.
We’re going to examine both tools forensically, taking a look at prices, features and reputation, and we’re going to compare them directly.
What is Leadpages?
LeadPages is a lead generating software that has been around since 2012.
It’s an easy to use landing page creator that’s popular with marketers who want to capture the details of prospect leads without the fuss of having to code web pages or landing pages.
Beginners with limited knowledge of opt-in forms are able to use the tool to create high-converting landing pages in a matter of minutes, and it’s stuffed with templates that make your life so much easier in this respect.
You can also use it to track your leads who have opted-in via your landing page, as well as build email marketing campaigns that nurture them
Features
➤ Super easy to use drag and drop interface
Everything is made easy thanks to a simple drag and drop interface that means no coding experience is required
LeadPages has hundreds of templates that let you put together your own custom landing page in no time at all.
LeadPages also lets you know the exact conversion rate data for each template
➤ Lead generation form builder
Drag and drop forms onto your pages and customise your designs
➤ Lead notifications
Receive automated notifications each time someone new subscribes and have their data pinged directly to your inbox
➤ Unlimited pop-ups
Create as many pop-up opt-in forms as you want while adding timed display, exit intent and click triggers
➤ Tracking
Track opt-ins and make changes going forward for more conversions
➤ LeadLinks
This feature adds a ‘LeadLink’ to your emails which lets users opt-in with a single click
Uses For Business
LeadPages helps you capture customer data such to build an email list to conduct email marketing.
It’s also a whole lot more than that:
LeadPages also lets you host webinars and launch email marketing campaign, it works well as a lead nurturing tool.
You can use it to design high converting landing pages with super optimised opt-in forms.
LeadPages also allows you to create awesome email blasts that help you build long lasting relationships that turn leads into paying customers.
It’s also super useful if you’re using AdWords and want to funnel search traffic into a high converting landing page.
How to build a Leadpages Landing Page
Before we get started, a quick refresher on what is a landing page:
A landing page is a page that is designed with the sole objective of converting incoming web traffic towards whatever your desired goal is, be it, capture an email address or obtain a registration etc.
Step 1: Hit create new Leadpage or Let’s do it
This step is pretty self explanatory…
Step 2: Decide the purpose of your Leadpage
This step involves selecting what the purpose of your lead page. is it to generate leads, make sales, or something else?
For this example, we have chosen to generate more leads.
Step 3: Select the lead magnet you are offering visitors
Now you have to select what the type of lead magnet you are giving.
A lead magnet is essentially the piece of value you are offering in order to get your visitors details.
Step 4: Select a design layout for your leadpage
Select a layout that suits the amount of text and images you have for your proposed page.
Step 5 – Start Customising your leadpage
LeadPages is super easy to get started with. It’s intuitive, responsive and elegantly designed.
One of the best things about LeadPages is that it comes with a drag and drop builder that makes your life a whole lot easier when you’re putting a landing page together.
Moreover, there’s a huge range of templates available on the homepage for you to choose from.
These include landing page templates that come with already written tagline’s, such as “grow your business faster …”
All templates are categorised according to the type of content that’s displayed to the end user.
For example, there are templates for free downloads, contests, consultations and more.
Once you’ve picked a design that’s right for you, you can preview it with just one click of your mouse.
Once you’ve picked a design that’s right for you, you can preview it with just one click of your mouse.
Then, you can use the drag and drop builder to set to work on customising the page to suit your needs.
As you piece things together, a live preview is displayed to the right side of the screen.
There are plenty of functions to help you optimise your page as you go along, including widgets, buttons and opt-in forms.
The Page Styles tab, meanwhile, is there to let you customise your colours, backgrounds and fonts.
Step 6 – Setup your Checkout
Leadpages allows you to lets users accept payments online through a Leadpage as well as create post checkout, 1-click upsells for your sales funnel.
Leadpages also works with the following integrations:
➤ Paypal – Adding PayPal buy buttons to the sales pages you create in Leadpages is as simple as pasting a URL into a link field.
➤ Gumroad – Easily embed your Gumroad checkout form directly on your web pages to create a frictionless purchase flow.
➤ Stripe – Integrate your Stripe account to make sales, process payments, and even deliver digital products from right inside Leadpages.
How much does Leadpages cost?
There are 3 pricing plans:
➤ Standard – $25 per month
➤ Pro – $48 per month
➤ Advanced – $199 per month
To start a free 14 day Leadpages trial click here.
Standard ($25 per month)
For $25 per month, you get to build 1 site with unlimited traffic and leads, a free custom domain, free hosting and access to 120+ mobile responsive templates.
The Facebook & Instagram Ad Builder is also included in this package.
Pro ($48 per month)
The Pro packages lets you build 3 sites with unlimited traffic and leads, a free custom domain and access to all those templates.
You also get additional features, such as unlimited A/B split testing, online sales and payments, email trigger links and 10 opt-in text campaigns.
Advanced ($199 per month)
The Advanced package is for agencies and entrepreneurs who need to manage as many as 50 sites.
As well as everything else mentioned so far, the Advanced package adds advanced integrations, 5 Pro sub accounts, 50 opt-in text campaigns and a 1:1 quick start call.
ClickFunnels – What Is It?
ClickFunnels is the brainchild of online marketing guru Russell Brunson.
It’s a web page and sales funnel builder that gives any entrepreneur the tools (including pre-built funnel templates) needed to create stellar landing pages in minutes.
An all-in-one-sales funnel builder, ClickFunnels also lets you track your leads and follow up with them via desktop notifications, Messenger and email.
Essentially, it’s designed to boost leads, sales and revenue.
The software was launched back in 2014 by co-founders Russell Brunson and Todd Dickerson, and has gone from strength to strength.
Today, it’s easily the most recognised sales funnel builder and market leader, thanks in part to Russell’s huge online presence and experience as an internet marketer.
Building your first Clickfunnel – How Do I Start a ClickFunnel?
There are two ways you can get started:
You can choose between use The Funnel Cookbook, or the Classic Funnel Builder.
Now you might be wondering what is the difference between the Classic Funnel Builder and the Cookbook?
The Classic Funnel Builder allows you to choose a goal and select a funnel type and then select the page templates for the funnel.
The Cookbook, allows you to narrow down a funnel type based on your industry, the type of funnel and your goal.
When using the Cookbook you will be provided with a number of narrowed down funnels both (free and paid) templates to choose from.
Using the Classic Funnel Builder
To make things easier for you, we have enclosed both a video and a step by step instructional guide.
Step 1 – Decide your funnel goal
Is it to sell your product, host a webinar or collect emails?
Step 2 – Name Your Sales Funnel
In this step, you have the choice of naming your Funnel (optional).
Pro tip: This is really handy down the line when you have many different funnels!
You will be able to enter or asked to enter a Group tag to specify your niche.
This option is optional so if you don’t want to fill it in.
Next click Build Funnel . This will then add the funnel to your dashboard,
Step 3 – Choose a template for your sales funnel
Clickfunnels Cookbook
As mentioned before, the Cookbook, allows you to narrow down a funnel type based on your industry, the type of funnel and your goal.
As with the classic funnel, we have included both a video and a written instruction to show you how to use Cookbook
Step 1 – Select the Start Cookbook
Step 2 – Choose an Industry and Funnel Type
This part is super important.
Clickfunnels have already done the analysis to find out which types of funnels tend to work best across:
Ecommerce, Retail, Professional services, B2B, Network marketing, Author/Speaker/Coach/Consultant and other.
Choose carefully as this can really impact your conversion rates and sales
Don’t forget to select the purpose of your funnel!
Step 3 – Choose a Template
In this step you can customise the funnel using the drag and drop builder to ensure the funnel aligns to your product branding.
These templates are either free or can be purchased.
Simply download the template and customise it to your business branding.
Step 4 – Add your product and connect payment gateway
Simply add your payment gateway integration and then connect your order form page and you’re all done
How much does Clickfunnels cost?
There are 3 payment packages to choose from:
➤ Free Trial
➤ Startup – $97 per month
➤ Enterprise – $297 per month
Free Trial
This lasts for 14 days and is ideal for anyone who’s not sure about ClickFunnels just yet and just wants to test the water.
You get the chance to create top notch sales funnels that send your conversions skyrocketing
Startup ($97 per month)
This package is for smaller businesses who don’t need an insane amount of funnels or pages just yet.
You can build as many as 20 funnels and 100 pages, but you’re limited to just one user.
Payment gateways are restricted to 3 tops, domains max also out at 3 and you get access to the Funnel Hacker forum and training courses from Russell Brunson himself.
Enterprise ($297 per month)
The Enterprise package is for larger businesses. It nets you unlimited pages and funnels, as well as more features, such as Actionetics.
You can add up to 3 users, 9 payment gateways and domains and you get unlimited follow-up funnels.
Priority support is available, as are weekly peer review hackathons.
These are basically one-on-one coaching sessions that guide you through the whole funnel building process, showing you what you’ve done right and wrong.
ClickFunnels vs LeadPages: Comparison
ClickFunnels and LeadPages have a few things in common.
They both come with landing page builders, lots of templates and themes, A/B split testing, as well as cool features like two step opt-ins and webinar funnels.
However, ClickFunnels brings the sales funnels to the yard, while LeadPages doesn’t.
Thus, it lets you set up a more in-depth marketing funnel, primarily because it’s more focused on lead capturing and nurturing.
LeadPages, on the other hand, is a solid lead capturing tool.
Moreover, you get access to advanced webinar funnels for better lead nurturing on ClickFunnels, as well as full funnel conversion view, the ability to change your funnel order on the fly, member metrics and email sequencing.
We have no issues with the dashboards on either tool, although ClickFunnels just about edges it with its better statistical data.
Both editors, meanwhile, do a grand job but LeadPages’s editor is a tad more limited when it comes to things like editing your page structure.
On the other hand, the fact that ClickFunnels’s editor has too many options might lead to overwhelm for some users.
Price Wise?
There’s no doubt that LeadPages has the cheapest price package.
Their Standard subscription starts out at just $25 per month, while their Pro package – priced at $48 per month – is cheaper than the most affordable ClickFunnels package ($97 a month).
However, what LeadPages don’t offer are the sales funnels that ClickFunnels offer in abundance.
The LeadPages Startup package is ideal for small businesses or entrepreneurs who just need the one website with landing pages and lead capture forms, but ClickFunnels’ starter level package arms you with 20 funnels and 100 pages so that you can build detailed marketing funnels.
As a sort-of bonus, ClickFunnels also offers a 14-day free trial and training guides and courses.
That said, it’s only if you’re willing to pay $297 per month that you’ll get access to ClickFunnels’s standout features, such as Actionetics and Backpacks.
However, ClickFunnels are very good at persuading people that they’ll get more value if they upgrade:
Get ClickFunnels If …
You need to do one more thing, and you’ve got a pretty healthy budget.
In other words, you need to build a full-blown sales funnel, as well as a landing page.
ClickFunnels can do two main things, see: It can help you craft a high converting landing page, and it can help you create a sales funnel.
LeadPages, on the other hand, is primarily a landing page builder that, yes, does help you nurture leads with emails blasts and webinars.
But it cannot build you a funnel.
With A/B testing thrown into the mix, ClickFunnels also lets you make the right tweaks along the way so that the leads keep on coming.
Get LeadPages If …
You just need a landing page with conversion-busting opt-in forms, have no coding skills – and your budget isn’t too big.
LeadPages is ideal for entrepreneurs who want more conversions and who aren’t necessarily interested in creating an in-depth marketing funnel at this point.
If all you need is to capture leads and don’t need lots of frills, by all means go with LeadPages.
Conclusion
ClickFunnels and LeadPages serve similar purposes, but also different ones.
Both help you to craft landing pages and nurture leads, but ClickFunnels goes one step further with its sales funnels builder and training guides from founder Russell Brunson himself.
Now, it’s up to you to decide what your business needs and what you can afford.