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Sometimes it can be hard to keep up with the lingo and jargon surrounding social media. Every other week there seems to be a new social network on the scene, or a new feature on an existing app to get to grips with – it certainly makes it difficult to...

Everyone talks about being “social” these days in order to drive brand awareness. There are endless posts and theories about how to monetize Facebook, Twitter, Pinterest, Instagram and whatever flavor of the month network is getting press (i.e. Periscope...

Pew Research raised a lot of eyebrows earlier this year when they announced Pinterest had become more popular than Twitter. PEW pulled their data nearly a year ago now, so it’s actually bee 12 months that Pinterest has been more popular than Twitter...

Many restaurant owners don’t believe that maintaining a Pinterest account provides the same benefits and cost-value results of other social platforms, but posting on Pinterest increases a restaurant’s exposure to the most favorable demographic group...

When it comes to marketing a business using social media, Facebook and Twitter often get the most focus since they have so many users. Yet, there’s a platform that offers more specific targeting and maximizes the use of  images – Pinterest. With exponentially...