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The Emergence Of Native Ads On Mobile And What It Means For Mobile Advertising
via businessinsider

Mobile ad spend was up 83% last year, to $8.9 billion globally. But it may not make sense to describe mobile as a separate, distinct ad market just yet. How could that be? Because the bulk of mobile ad revenue is still being driven by a desktop-based...
10 of the fastest movers in the $38B mobile apps and ads market
via venturebeat

Image Credit: John Koetsier/VentureBeat How can you leverage mobile to increase profitability for your company? Find out at MobileBeat, VentureBeat's 7th annual event on the future of mobile, on July 8-9 in San Francisco. Register now and save $200...
Lumate Raises $450,000
via idcprojects

10/30/13 – Official Lumate Press Release Interest in AdTrade and AdMotive drives company growth ST. LOUIS, MO – October 30th – Lumate, a context-driven mobile advertising platform, announced a funding milestone today. The St...
Phluant Mobile and Mediaocean Prisma Partner to Provide Seamless Centralized Mobile Ad Platform
via adtechdaily

Phluant Dojo Offers Ad Serving Tracking, Billing Solution for Mobile Campaigns NEW YORK – Phluant Mobile, the leading platform in mobile display advertising and ad serving, has integrated its third-party mobile ad server, Dojo, with Mediaocean...
Top Facebook Updates That You Can’t Afford to Miss – February 2017 Edition
via adespresso

If January was the month of getting your Facebook Ads working on full steam, February’s the month for analyzing and optimizing your ad campaigns to reach new heights. February’s also been a busy news month for Facebook, bringing us fascinating updates...