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The way we create, deliver, and consume content has already been revolutionized by social media. The universe of social media marketing in the digital space used to be so joyfully straightforward and simple. You posted a photo, viewed your engagement...

Coming up with blog topics, social media posts and campaigns are usually planned separately, but why? Content and social media are the bread and butter of marketing. If one-quarter of the world’s population uses social media, you should be attempting...

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. A quick look at Google Trends shows the rise in interest in the term “social media manager...

Let’s be honest, social media is a jungle. Forget about the flood of apps, integrations, and add-ons, just figuring out which network you should invest in is overwhelming. What if you could ask today’s most influential online marketers one question...

Currently, one of my favorite social media platforms is Google Plus.  I love the visual aspects similar to that of Instagram, the content driven focus with Twitter-like hashtags, and the interactive community similar to that of Facebook (although...