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Contextualized and individualized shopper experience key to mobile campaigns
via mobilecommercedaily

Bill McLaughlin is senior vice president of sales and marketing at ShopAdvisor We are not breaking the news here when we say that smartphones have officially moved beyond being just “phones.” Smartphones have changed the way we shop, learn, locate...
Why Contextualized and Individualized Shopper Experiences are Key to Mobile Campaigns
via info.localytics

We recently teamed up with ShopAdvisor, which provides a contextualized intelligence data platform to enable brands, retailers and agencies to power drive-to-store marketing campaigns, to talk about mobile trends affecting retailers. Below is the full...
23% of Users Abandon an App After One Use| By |Caitlin O’Connell
via technopreneurph.wordpress

Mobile has emerged as a way of life for consumers. As mobile continues to grow in importance, so have consumers’ expectations for it. Unfortunately, businesses haven’t innovated at the same rate, which is one of the reasons we believe businesses are...
23% of Users Abandon an App After One Use
via b2cmarketinginsider

Mobile has emerged as a way of life for consumers. As mobile continues to grow in importance, so have consumers’ expectations for it. Unfortunately, businesses haven’t innovated at the same rate, which is one of the reasons we believe businesses are...
Localytics and Apteligent Together Deliver a 5-Star App User Experience
via apteligent

We’re happy to announce you can now integrate the Localytics’ mobile engagement platform with Apteligent’s data on crashes, slow performance, and poor user experience. For the first time, product managers and marketers can now: – Create segments of...

Localytics.com popular pages

Session Lengths as a Measure of App Engagement | Localytics

Session length is typically defined as the amount of time the app is in front of the user.
Mobile App Marketing & Analytics Software | Localytics | Upland

Create meaningful, personalized mobile experiences with mobile app marketing and analytics software that drives customer engagement, retention, and conversions.

Introducing New Localytics Feature: Custom Dashboards | Localytics

Localytics customers can now save reports on customizable dashboards for quick access and broad insight.