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What if I told you that the lack of a seemingly insignificant content asset on your B2B vendor website will potentially cause 44% of your visitors to leave? And, what if I told you that this same piece of content was deemed a “must have” or “very important...

The introduction of the Internet to US households in the early 90’s has forever changed the media landscape and how consumers discover and engage with content. From the very first banner ad to the present day machine learning and programmatic media...

One of the most powerful ways to get more customers and stand out from the competition is to use content marketing. Content marketing is a method of attracting and retaining new customers by offering them valuable free information. As Joe Pulizzi ...

Strategy. Consistency. Focus. These are the key elements of content marketing strategy success in today’s content marketing world, according to my podcast guest, Joe Pulizzi. Joe is the founder of Content Marketing Institute and it’s cornerstone event...

As 2014 draws to a close, I look back at the most important lessons Hinge has learned about professional services marketing during the past year in order to guide you on how to best use marketing to increase your firm’s visibility, growth, and profitability...