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Inbound Lead Generation: eCommerce Marketing's Missing Link
via moz

Posted by Everett If eCommerce businesses hope to remain competitive with Amazon, eBay, big box brands, and other online retail juggernauts, they'll need to learn how to conduct content marketing, lead generation, and contact nurturing as part of a...
6 Use Cases for Compatibility Databases on E-Commerce Sites
via baymard

At sites with compatibility filters, such as B&H Photo, which has an “iPad/Tablet Type” filter for their “Cover & Shell Cases” category, the success rate for finding compatibility-dependent products was almost twice as high compared to sites...
Learn to Walk: How to Implement 1:1 Segmentation
via bigcommerce

The previous chapter delved into the fundamentals of ecommerce personalization; serving customized content and experiences to different traffic segments, as well as the tools to help you get started with providing tailored content to each traffic segment...
Personalized Marketing: How to Implement 1:1 Segmentation
via b2cmarketinginsider

This article is part 2 of our series on Ecommerce Personalization. Catch up with part one, How to Implement Basic Site Segmentation. My previous article delved into the fundamentals of ecommerce personalization; serving customized content and experiences...
100+ HTML5 CSS3 eCommerce Website Templates To Build Beautiful & Responsive eStore Instantly – 2016
via themefisher

Gone are the days where consumers restricted their shopping to malls and outlets next to them. The tendency to go online and click to purchase whatever they want has grown exponentially and is assumed to only grow further. Thus, sellers have moved online...