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I went to Sephora and I hauled, hard. Last month many of you know that I went to the big US of A and I took a road trip along the east coast. It somehow became my mission to visit as many Sephora stores (as you do, obvs) and although I kinda lost count...

Well, hello lovelies! Are y’all getting your Valentine’s Day plans in order? While it’s not a holiday we really celebrate around the Kelp household (we usually order pizza & watch movies in a fort), it is a great excuse to get all dolled up! Whether...

As a parent to a 14 year old who loves make-up, I seriously have my work cut out trying to make sure that Miss Frugal understands that just because something isn’t amazing simply because it has a hefty price tag attached. She believes that because something...

Thanks (in part) to Kylie Jenner, matte lip mania has well and truly taken hold this spring, and don’t expect the no-shine trend to disappear anytime soon, as bright, bold matte lips were also spotted on the catwalks at Dior and Céline. Paired with dewy...

The way beauty enthusiasts invest in beauty products is sometimes called an addiction. And we understand why. There’s always a product we think can help us achieve our skincare, makeup or hair goal, or a limited edition collection that is too beautiful...