2016-12-14

Contents

Top 100 Most Popular Store Credit Cards

Methodology

This day and age, credit card offers find their way into just about every nook and cranny of daily life. Aside from “pre-qualified” offers in the mail and 24/7 TV commercials, the majority of these offers can be found on the ever expansive internet where they flourish on every sidebar and widget imaginable. In short, credit card offers are everywhere!

All of these advertising efforts are meant to insert brand names, or certain keywords, into the heads of consumers. If that is accomplished, then theoretically speaking, there is a better chance at making a credit card deal. This is practiced by many major credit card issuers as well as retail companies with their own store credit cards, and these practices are meant to increase product and brand recognition (and use of quality financial services, too!).

To say the least, more than a few credit cards are generally recognized by the average consumer thanks to the perseverance of advertising. While business success can certainly be measured by successful credit card applications or revenue from credit cards, the recognition of a brand name is a bit more difficult to quantify.

Here at LendEDU, we thought it would be interesting to quantify credit card recognition by measuring engagement with consumers online, or rather consumer searches online. In other terms, we wanted to measure the popularity of different credit cards by how often the average internet user searches for these products from scratch. Keep in mind that this doesn't involve clicking a link on the side of a web page; in fact, it actually involves typing the credit card name from scratch into a search engine.

The line of thinking is a higher search volume provides insight on just how popular a credit card is in terms of brand recognition. Here is a list of the most popular store credit cards and standard credit cards by monthly search volume on Google.

Top 100 Most Popular Store Credit Cards

Store credit cards had an enormous search volume overall. Keep in mind that this data is relevant for the holiday season, so it is expected that these types of cards would be more popular as shopping ramps up.

Rank

Store Credit Card

Monthly Search Volume (searches/month)

1

Walmart Credit Card

623,000

2

Best Buy Credit Card

585,000

3

Sears Credit Card

349,000

4

Lowes Credit Card

347,000

5

Kohl's Credit Card

339,000

6

J.C. Penney Credit Card

335,000

7

Old Navy Credit Card

312,000

8

Amazon Credit Card

290,000

9

Home Depot Credit Card

283,000

10

Victoria's Secret Credit Card

159,000

11

Gamestop Credit Card

106,000

12

Gap Credit Card

102,000

13

Banana Republic Credit Card

96,000

14

TJ Maxx credit card

94,000

15

Shell Credit Card

90,000

16

Target Credit Card

81,000

17

Firestone Credit Card

80,000

18

Toys R Us Credit Card

71,000

19

Lane Bryant Credit Card

63,000

20

Maurices Credit Card

63,000

21

Belk Credit Card

61,000

22

Paypal Credit Card

60,000

23

American Eagle Credit Card

56,000

24

Torrid Credit Card

47,000

25

Costco Credit Card

45,000

26

Macy's Credit Card

40,000

27

BP Credit Card

39,000

28

Goodyear Credit Card

39,000

29

Nordstrom Credit Card

36,000

30

Meijer Credit Card

29,000

31

Dillard's Credit Card

25,000

32

Sam's Club Credit Card

25,000

33

Buckle Credit Card

24,000

34

Zales Credit Card

22,000

35

HSN Credit Card (Home Shopping Network)

21,000

36

Loft Credit Card

19,000

37

Ann Taylor Credit Card

17,000

38

Disney Credit Card

17,000

39

Gander Mountain Credit Card

17,000

40

Rooms To Go Credit Card

16,000

41

hgregg Credit Card

15,000

42

Dick's Sporting Goods Credit Card

14,000

43

Ashley Furniture Credit Card

13,000

44

Babies R Us Credit Card

13,000

45

Juniper Credit Card

13,000

46

Pottery Barn Credit Card

13,000

47

BJ's Credit Card

12,000

48

Kay Jewelers Credit Card

12,000

49

Priceline Credit Card

12,000

50

REI Credit Card

12,000

51

Valero Credit Card

12,000

52

Wawa Credit Card

12,000

53

Exxon Mobil Credit Card

11,000

54

Menards Credit Card

11,000

55

Pier One Credit Card

11,000

56

QVC Credit Card

11,000

57

Scheels Credit Card

11,000

58

Tractor Supply Credit Card

11,000

59

Cabela's Credit Card

10,000

60

Peebles Credit Card

10,000

61

J. Crew Credit Card

9,900

62

Tires Plus Credit Card

9,900

63

AAA Credit Card

9,200

64

Catherines Credit Card

9,200

65

Eddie Bauer Credit Card

8,800

66

Helzberg Credit Card

8,800

67

Lord and Taylor Credit Card

8,800

68

eBay Credit Card

8,100

69

Sunoco Credit Card

8,000

70

Gordmans Credit Card

7,600

71

Talbots Credit Card

7,600

72

GM Credit Card

7,500

73

Kroger Credit Card

7,300

74

Younkers Credit Card

7,300

75

Guitar Center Credit Card

7,200

76

Edward Jones Credit Card

6,500

77

PC Richards Credit Card

6,500

78

Bloomingdale's Credit Card

6,200

79

Roaman's Credit Card

6,200

80

Furniture Row Credit Card

5,600

81

Trek Credit Card

5,500

82

Dressbarn Credit Card

5,400

83

Apple Credit Card

5,300

84

NTB Credit Card

5,200

85

AT&T Credit Card

5,000

86

David's Bridal Credit Card

5,000

87

Fashion Bug Credit Card

4,900

88

Merrick Credit Card

4,900

89

Venus Credit Card

4,900

90

Bealls Outlet Credit Card

4,600

91

Marshall's Credit Card

4,600

92

Sheetz Credit Card

4,600

93

Staples Credit Card

4,600

94

IKEA Credit Card

4,400

95

Stein Mart Credit Card

4,400

96

Bass Pro Credit Card

4,300

97

neiman marcus credit card

4,300

98

pep boys credit card

4,300

99

Kmart Credit Card

4,200

100

Art Van Credit Card

4,100

Rank

Store Credit Card

Monthly Search Volume (searches/month)

Methodology

Keyword analysis software from Ahrefs was the main tool used for data collection in this study. All data was collected during the second week of December, so the data is especially representative of holiday organic search trends.

For those who do not know, Ahrefs can analyze organic search metrics for words and phrases (commonly referred to as keywords) that are entered into Google; additionally, it can output data for multiple keyword phrases that are relevant to one specific input keyword. In short, it is a tool for measuring keyword search performance in Google and for researching relating keywords.

With Ahrefs, keyword data can be exported into a spreadsheet along with search engine metrics. Typical metrics include keyword difficulty, organic search volume, clicks on google, cost per search, and return rate.

The only metric used in this study was organic search volume. In other words, organic search volume is the number of times each month a certain phrase or keyword is entered into Google. It is commonly referenced as “monthly searches” or “monthly search volume.”

To start this study, the term “credit card” was inputted into the ahrefs keyword search tool which generated over 60,000 entries, or phrases, that were related to the term “credit card.” This list of related search terms was initially sorted by search volume, so the most searched for keywords were towards the top of the list. Some examples include terms such as “home depot credit card,” “credit cards for bad credit,” target credit card,” chase credit card login,” and many other similar phrases.

130 different store credit cards were extracted from the first 1,000 rows of keywords. This list was entered into the keyword batch analyzer from Ahrefs. Each store card was entered as an exact match phrase (*store name* + “credit card”). The top 100 store credit cards by monthly search volume were listed in the publication, and cards that tied were listed in alphabetical order.

©2016

The post Most Popular Store Credit Cards this Holiday Season appeared first on Lendedu.

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