Lean Media. Consulting for Amazon Sellers, Shopify stores, websites, and social media.
Lean Media. Consulting for Amazon Sellers, Shopify stores, websites, and social media.
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If you’re watching the ratings and reading other radio pundits you’d be likely to believe that this is a bad time to be in the spoken word business in radio. If you’re looking for ratings performance on talk stations in most markets, you’ll need to...
Trump found a flaw in our political system, and we have no way to fix it. As the Constitutional Convention of 1787 ended, Ben Franklin walked out of Philadelphia’s Independence Hall to find an anxious crowd. According to a diary entry recorded by James...
The following opinion piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. The book industry, like many areas of the media business, straddles two worlds. On one side is...
By Matthew Sheffield, NATIONAL REVIEW One of the more interesting developments since the emergence of the Web as a mass medium is the establishment of a conservative media presence. Prior to the Internet, there were basically no large-audience right...
On November 19, 2016, Richard Spencer gave a speech in Washington D.C. for the annual National Policy Institute (NPI) conference, which resulted in a video made by The Atlantic. During this video, many members of the audience are seen doing the “Roman...
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True Engrossment of Reader is Real Profession of...
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A framework for media innovation that reduces risk, lowers costs, speeds development, and creates media that audiences love
Lean Media I assumed that running lean in the business world boiled down to streamlining manufacturing operations (see my earlier post, “What is lean manufacturing?“). I was wrong. My view of lean con...
Goodbye soft launch, hello flex launch - Lean Media
The Lean Media flowchart has undergone several iterations. In 2015, it looked like this: The idea was feedback cycles could take place at any stage of the production up to the hard launch. The soft la...
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