Exerpts from Burg – Products site as of March 15, 2015 (Android 4.4 based only):
BURG 21
BURG 24
BURG 25
BURG 27
BURG 32
Weight grams
55
183.5
75
183.5
120
Length mm / inch
56 / 2.2
47 / 1.85
58 / 2.28
47 / 1.85
55 / 2.17
Width mm / inch
56 / 2.2
47 / 1.85
58 / 2.28
47 / 1.85
47 / 1.85
Depth mm / inch
15.8 / 0.62
17 / 0.67
10 / 0.39
17 / 0.67
15 / 0.59
Display size (inch)
1.22”
1.26”
1.26”
1.26”
1.26”
Number of pixels
240X206
320X320
320X320
320X320
320X320
Camera
2.0MP
2.0MP
2.0MP
2.0MP
5 megapixel HD (LG)
Kind of resistance
Splash water
Splash water
Water Resistant
Splash water
Waterproof
Main Features across the family:
Mobile Phone
Bluetooth 4.0
Step Counter
Text messages
Built-in 8G memory Expandable to 16G
Calorie Counter
Smart Keyboard
Touch input:
screen & pad
Sleep Monitor
MP4/MP3 player
Voice recorder
OS Android 4.4
Nano SIM card inside
Image viewer
3G(WCDMA) & WIFI
Wrist Swing Auto On
Up to 500 contacts
GPS
Pair with your Mobile Phone
Calendar
Twitter
Android App Status Updates
Calculator
Facebook
Skype
These are going to be sold in Burg Wearable Franchise Shops of such conceptual design as well:
Built on MediaTek Protea platform for Android based wearables:
For mobile networking the optional parts of the Protea have the following characteristics:
– 2G Quad Band GSM (900/1800/850/1900)
– 3G Mono Band WCDMA (2100 or 1900) GPRS, EDGE, HSDAP, HSDAP+
MediaTek Introduces MT2601 in Support of Google’s Android Wear Software
Higher energy efficiency and reduced component count of MT2601 in relation to competition translate into significant cost, size and usage time benefits
Las Vegas – Jan. 6, 2015 – MediaTek, a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announced its MT2601 System on Chip (SoC) for wearable devices based on Google’s Android Wear software. By enabling Android Wear on MT2601, MediaTek is offering a comprehensive platform solution for device makers to implement their own hardware and software, and introduces a multitude of possibilities in Android Wear devices for the fast-growing consumer class globally.
The MT2601 packs a robust set of features in its small size with 41.5 percent fewer components and lower current consumption when compared with other chipsets in the market. Its design advantages translate into lower bill of materials (BoM) costs, smaller printed circuit board (PCB) size and longer battery life, which in turn yield fashionable wearable devices with long usage times and affordable prices.
The MT2601 includes 1.2 GHz dual-core ARM Cortex-A7, ARM Mali-400 MP GPU, and supports qHD display resolution. The MT2601 interfaces with a whole host of external sensors and the wireless connectivity SoC MT6630 for Bluetooth – all in a PCBA footprint of less than 480 mm2 [Protea]. This small PCB size meets the design requirements of the widest variety of wearable devices in sports and fitness, location tracking, and various other categories. MediaTek is a strong supporter of Android Wear and will continue to evolve MT2601 to align with the Android Wear road map.
“The MT2601 has an incredibly small die size and is highly optimized for cost and power performance. The platform solution, comprised of MT2601 integrated with Android Wear software, will fuel the maker revolution and empower the application developer community worldwide to create a broad range of innovative applications and services,” said J.C. Hsu, General Manager of New Business Development at MediaTek.
The MT2601 is in mass production now and ready for inclusion in Android Wear devices.
Mediatek Announces MT6630, World’s First Five-in-One Combo Wireless Connectivity SOC for Mobile Devices
TAIWAN, Hsinchu – 25 February, 2014 – Mediatek today announced MT6630, the world’s first five-in-one combo wireless system-on-a-chip (SOC) to support full featured smartphones, tablets and other premium mobile devices.
The MT6630 dramatically reduces the component count and eBOM while improving ease-of-design for manufacturers by eliminating external low noise amplifiers (LNAs) and integrating the Wi-Fi 2.4 GHz and 5 GHz power amplifiers (PAs), Bluetooth PA, and transmit-receive (T/R) switch into a PCBA footprint less than 65 mm2.
Key features
Dual-band single-stream 802.11a/b/g/n/ac with 20/40/80MHz channel bandwidth
802.11v time of flight protocol support and management engines to enable higher accuracy of indoor positioning via Wi-Fi
Advanced support for Wi-Fi Direct Services and Miracast™ optimization for easier pairing, increased robustness, advanced use-cases and lower power
Bluetooth 4.1 with Classic, High-Speed and Low-Energy support, and ANT+ for compatibility with the latest fitness tracking, health monitoring and point of information devices and applications
Concurrent tri-band reception of GPS, GLONASS, Beidou, Galileo and QZSS with industry leading sensitivity, low power, positioning accuracy, and the longest prediction engine
FM transceiver with RDS/RBDS
Integrated engines and algorithms for full concurrent operation and co-existence, including industry-leading throughput during LTE transmission
MT6630 delivers full concurrent operation of all 5 systems operating at maximum compute intensity with no degradation compared to single-system operation while offloading the mobile device CPU for design ease and extended battery life.
As a focus on low power and digital home convergence, the MT6630 uses a configurable PA architecture to save current at commonly used power levels, including those used for Miracast™ Wi-Fi Direct services. MT6630 implements advanced co-existence techniques, including for LTE to deliver industry-leading throughputs. MT6630 also supports Wi-Fi diversity for premium smartphones and tablets to improve antenna angle sensitivity and handheld scenarios.
“MT6630 makes it simple for manufacturers to bring mobile devices to market with sophisticated wireless features, lower power and uncompromised performance,” said SR Tsai, General Manager of MediaTek’s Connectivity Business Unit. “MT6630 furthers MediaTek’s focus to deliver the best experiences across the digital home and mobile applications by using its unique leadership position in digital TV host processors, smartphone platforms, and connectivity.”
The small-footprint design is available in 5 x 5mm WLCSP (Wafer Level Chip Scale Package) or a 7 x 7mm QFN (Quad Flat No-Leads) and requires only 44 components, which is around half that of other integrated wireless solutions.
Mediatek MT6630 is sampling now and complements the recently announced MT6595 octa-core SOC with LTE for premium mobile devices. The first commercially available devices to use MT6630 are expected in the second half of 2014.
So far only the Burg 27 has been only launched:
BURG TO LAUNCH FIRST ALL STAINLESS STEEL SMARTWATCH
AT CES
Voice Activated BURG 27 First to Feature Advanced New Media Tek Chip
Includes Standalone Phone with SIM & Newest Android 4.4 OS
Works with All Other Phones through Bluetooth
Includes Health Apps, Streaming Video, Music, Internet, GPS,
Facebook, Twitter & Skype — 30% Longer Battery Life
Fashionable in Silver, Black, & Rose Gold, Backed with 20 Years of Lifestyle History Created by Hermen van den Burg, World-Renowned Designer to Ikea and Target
Nyack, NY, December 23, 2014 — BURG www.burgsmartwatch.com www.burgwearables.com, the industry leader in smartwatch technology, announced today the new BURGŽ 27, the first all stainless steel smartwatch. Available in Stainless Steel, Rose Gold Stainless Steel IP, and Black Stainless Steel IP, the round-shaped BURG 27 marries an over 20 year history of BURG lifestyle fashion experience with the most advanced wearable technology in the industry. Part of the 2015 BURG Wearables Collection, the BURG 27 is the first smartwatch to offer the new advanced Media Tek Chip; newest Android 4.4 OS with voice activation; Health/Sleep Apps; full Internet browsing; streaming music and video; GPS, Twitter, Facebook, Skype and much more – all with 30% more energy efficiency for a longer battery life.
Stainless Steel — Today’s Preferred Watch Style Choice
The fashion forward BURG 27 smartwatch functions as a standalone phone, with the ability to make and receive calls and texts without linking to a smartphone. It also includes the new Android 4.4 OS to connect to all Android phones, as well as iOS and other smartphones through Bluetooth. It offers all the functions of a smartphone – phone calls, text, music content, streaming music and video, 2 MP camera, calendar, 1,500 contact list, voice recording, social media, etc. — in a fashionable round, stainless steel 48mm size with a 240 x 240 resolution scratch and water resistant touchscreen — today’s preferred watch style choice.
Over 20 years of Life Style History
To be debuted at the International Consumer Electronics Show (CES) in Las Vegas, January 6-9, 2015 Booth #70854, Sands, the BURG 27 is created by world-renowned Dutch lifestyle designer and trendsetter, Hermen van den Burg, CEO of BURG. BURG is well known for their over 20 years of design work with Ikea and retail giant Target, providing an edge in designing that other “tech-style” smartwatch manufacturers cannot match. In keeping with the clean, minimalistic, but powerful elements that define Dutch design, the BURG 27 integrates seamlessly with consumer’s lifestyles.
New BURG Swarovski Crystal Smartwatch & Wearables Franchise Shop Also Launch at CES
In keeping with its tradition of innovation, BURG will also launch a new glamorous Swarovski crystal BURG smartwatch/bracelet as well as the world’sfirst Wearables Franchise Shop at CES. The Wearables Shop will reflect the trendsetting design philosophy that is at the foundation of every BURG product. Colorful, fun, informative as well as architecturally advanced, these shops will immerse consumers in the BURG experience.
“I am proud to say that the 2015 BURG Smartwatch Collection is nothing short of spectacular! Where our competitors continue to create unfashionable ‘tech style’ smartwatches with rubber straps, BURG is blazing new trails in creating Smartwatches that are technologically advanced and highly fashionable as well. The 2015 Collection is comprised of unique case designs, materials and colors which will allow BURG owners the ability to completely customize their devices,” said Hermen van den Burg, CEO and Founder, BURG.
The BURG 27 stainless steel smartwatch features:
ˇ First stainless steel smartwatch and first to include the advanced new Media Tek Chip.
ˇ Voice Activated.
ˇ Full phone functionality: makes and receives calls with its speakerphone using the included SIM card or paired with your Android, iPhone or other smartphone.
ˇ Features Android 4.4 OS.
ˇ Health Applications: tracks steps taken, calorie counter, sleep, and sports schedule.
ˇ GPS, weather & temperature.
ˇ 3G and Wi-Fi compatible.
ˇ Connects to social media sites: Facebook, Twitter and Skype.
ˇ Sends text messages.
ˇ Smart Keyboard.
ˇ Music & video: MP4/MP3 Player, FM Radio, and voice recorder with headphones included.
ˇ Screen-on when swing.
ˇ 2 Megapixel camera.
ˇ 1,500 Contact List, Calendar, and Calculator.
ˇ Color Display: 1.22” 208 x 240 pixel scratch and splash resistant touchscreen.
ˇ Alarm Clock with automatic time zone and seasonal updates.
ˇ 30% longer battery life with built-in rechargeable li-ion battery. Charges with included USB to Micro USB cable.
ˇ Bluetooth 4.4 technology.
ˇ 8GB built-in memory. Includes 4GB Micro SD card (up to 16GB of storage) and Micro USB port for syncing and charging.
ˇ Available in silver or rose gold stainless steel.
The BURG 27 smartwatch will debut at CES 2015 with availability in March 2015. Suggested Retail Price will be announced at CES. The BURG 27 includes a free SIM card, USB to Micro USB cable, 4GB Micro SD card that can be upgraded to 16GB, headphones, watch battery, Quick Start Guide, band tool, and language selector. Additional BURG Smartwatch models are also available in a variety of colors and designs through Amazon and Shop HQ. For more information, see the website www.burgsmartwatch.com, Facebook: https://www.facebook.com/burgwearables, Twitter:http://www.twitter.com/BURGSmartWatch, YouTube: https://www.youtube.com/user/burgwearables, Pinterest: http://www.pinterest.com/burgwearables.
About BURG
BURG is the industry leader and first of its kind to develop the “Smarter Smartwatch.” Founded in 2009, BURG is fully equipped in developing new models and technologies to address consumer’s fast changing needs. Designed and founded by lifestyle products designer, Hermen van den Burg, the BURG smartwatch phone is flawlessly designed and provides a fusion of form and function that seamlessly integrates with your lifestyle rather than forcing you to adapt to it.
BURG focuses exclusively on simplifying life by producing Smartwatches that can phone and text without connecting to a Smartphone. If you would like to stay connected to your Smartphone, you can do that as well by pairing it to your BURG. In contrast to their competition, BURG believes in producing wearable technology that seamlessly integrates into lifestyles with simplicity and fun. For BURG, technology is only half of the equation. Their goal is to create wearable technology that you will truly desire to wear. In order to achieve that, every aspect of BURG’s development process includes extensive research into function as well as design. BURG offers consumers choices that provide the luxury to wear the very best in technology while expressing their own great sense of style. For more information, please visit www.burgsmartwatch.com.
Press Contact:
Karen Thomas/Eva Yutani
Thomas PR Email: kthomas@thomaspr.com , eyutani@thomaspr.com
Website: www.thomaspr.com www.thomas-pr.com
Photos:
BURG 27 Photo: http://www.thomas-pr.com/136/photos/burg27stainlesssteel2.html
BURG 27 Rose Gold: http://www.thomas-pr.com/136/photos/burg27rosegold.html
BURG 27 Stainless Steel: http://www.thomas-pr.com/136/photos/burg27stainlesssteel.html
Hermen van den Burg Photo: http://www.thomas-pr.com/136/photos/burgvandenburgphoto.html
BURG 27 Lifestyle Shot: http://www.thomas-pr.com/136/photos/burg27lifestyle.html
BURG Smartwatch Lifestyle Shot: http://www.thomas-pr.com/136/photos/burgsmartwatchlifestyle.html
BURG Logo: http://www.thomas-pr.com/136/photos/burglogo.html
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