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There’s something amazing about getting publicity. And there’s also something a bit scary about going after press for most of us creative entrepreneurs. I hear it over and over again from business owners – the feeling of… “I want press and I think it...

This is a guest contribution from Shane Barker. Planning to expand your reach and grow your readership? As a blogger, you regularly produce valuable content that your audience loves. But what if you could provide your readers with something beyond your...

By Taral Patel, PR Executive, PRmention If you want your brand to be perceived in a certain way, then media relations or publicity should be a weapon in your arsenal. It goes a long way in shaping and influencing behaviors by providing external endorsements...

For decades, pitching to news outlets with a great press release was indeed the best way to get media exposure for your luxury hotel. The PR process was fairly simple – hire a PR firm with a great reputation and good connections and let them work their...

Your product is ready. Finally! You have invested time, money and resources. The product has to be a hit, otherwise, it was all for nothing. You push publish and it’s live. You have finally launched the product and… Silence… Uh, oh. No one cares,...