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Acura Luxury Automobile Vehicles Acura Industry Automotive Founded March 27, 1986; 30 years ago Headquarters Minato, Tokyo, Key people Jon Ikeda (Senior VP and General Manager) Erik Berkman (Executive VP, Acura Business Planning Office) Products...

Becoming the Motor Trend Car of the Year is one of the most coveted automotive honors around, and for good reason. No other automotive brand goes as far as Motor Trend to fully evaluate and track-test vehicles for the Car of the Year award — and we’ve...

By Peter M. De Lorenzo Detroit. We’re at the high point of the racing season with signature events like the Indianapolis 500, the Grand Prix of Monaco and, of course, the 24 Hours of Le Mans capturing the attention of racing enthusiasts around the world...

Building strong brand awareness isn’t just a good, market-savvy idea – a solid marketing strategy directly impacts a company’s bottom line. Effective marketing strategies are what get products, services or companies on the radar of prospective customers...

It’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a...