Privacy manifests, iAd framework removal, Apple Vision Pro, Google Privacy Sandbox, and more
The first quarter of 2024 is a wrap, and the annual Kochava Summit hosted industry leaders in Sandpoint, ID, February 13-15. Check out all the excitement, photos, sponsors, and more on LinkedIn.
With 2024 in full swing, let’s unpack the most notable product and partnership updates of the year so far. Key highlights include:
Privacy manifest prep for iOS 17
iAd framework removal and required SDK updates
SDK support for Apple Vision Pro
Google Privacy Sandbox for Android
TikTok SAN migration updates
Release of Meta Install Referrer
New Kochava Cost partners
New and updated partner integrations
SDK Updates in Prep for Apple’s Privacy Manifests
New privacy manifest and SDK signature requirements for apps on iOS 17 go into effect May 1, 2024. Please consult this detailed blog post to understand what actions you may need to take on your next app update after May 1.
Important
This update is not to be confused with the separate initiative by Apple to remove the old iAd framework that provided attribution for Apple Search Ads prior to introduction of the AdServices framework (see next section). However, the SDK updates you make to address privacy manifest and signature requirements will also fulfill the updates necessary if the next section applies to you—meaning that you can combine your efforts into one app update.
SDK Updates in Prep for iAd Framework Removal
In 2023, Apple deprecated the original iAd framework used to provide attribution for Apple Search Ads (ASA) after having launched the AdServices framework in 2021. See our related blog post about Kochava support for the AdServices framework.
Apple is now communicating that they will completely remove the iAd framework from iOS within the next year and a half, and any apps with SDKs containing iAd framework code will no longer launch on iPhone or iPad.
ACTION MAY BE REQUIRED
Kochava removed any reference to the iAd framework from iOS SDKs in late 2022 in response to Apple’s shift to the AdServices framework. However, if you’re still using an older version of a Kochava iOS SDK, specifically version 6 or older, you will need to update to at least version 7. If you’re also looking to add privacy manifest support, use this moment to upgrade to SDK v8.
If you have any questions, please contact your client success manager or email support@kochava.com
Measurement Support for Apple Vision Pro
In February, Kochava updated its iOS SDK with visionOS support, enabling brands to measure apps on Apple’s Vision Pro, a virtual reality headset released at Apple’s 2023 Worldwide Developers Conference.
Apple’s Vision Framework offers advanced computer vision technologies, enabling developers to create apps that deliver more immersive and interactive user experiences. The framework’s ability to process and analyze images and videos in real-time will undoubtedly lead to innovative features such as augmented reality (AR), object and scene recognition, more personalized content, and new frontiers for app innovation and customer engagement.
To measure apps on Vision Pro, be sure to use Kochava iOS SDK v8.
Google Privacy Sandbox for Android
Are you yearning to learn more about Google Privacy Sandbox for Android and how this key initiative will change mobile advertising? We encourage you to read our recent blog and watch the on-demand webinar Navigating Google Privacy Sandbox—Part 1. Part 2 is coming soon, so subscribe to our newsletter to be alerted when registration opens.
Kochava is an official testing partner for Privacy Sandbox as listed on Google’s partner page. If you’re interested in becoming an early testing partner in collaboration with Kochava, please connect with your client success manager.
TikTok SAN Auto-Migration Completed
For advertisers running campaigns with TikTok for Business, the automated migration of accounts to TikTok’s new self-attributing network (SAN) integration was completed in March. Please see this related blog post for further details.
If you opted out of the auto-migration, please connect with your TikTok account rep and Kochava client success manager to discuss the process for coordinated manual migration.
Meta Install Referrer Support
In January, Kochava released support for Meta Install Referrer, a new Android-specific measurement solution designed to help attribute ad views and clicks to app downloads. This helps advertisers see a more complete performance picture for their Meta Android Campaigns and will likely result in reduced unattributed installs in reporting, as some installs instead report as view-through or cross-session click-through installs. This supports same-session click-through attribution as well as use cases unsupported by Google Play Install Referrer. Read this related blog post to learn more.
New Kochava Cost Partners
Adjoe and Digital Turbine are the newest partners for Kochava cost aggregation support. Updates and enhancements were also made for InMobi and Unity Ads cost integrations. Kochava Cost enables advertisers to pull in accurate spend data across all omnichannel media partners into the Kochava dashboard for one, aggregated view. This helps advertisers better understand and visualize their return on ad spend to optimize campaigns for the greatest impact.
To browse a complete list of supported partners, please refer to this support documentation. You can also view the primary data fields (e.g., campaign, country, creative, site) that each partner’s cost API supports.
If you’re not currently measuring your spend through Kochava Cost, connect with your client success manager or email support@kochava.com to request a walk-through tutorial.
New Partners and Updated Integrations
Here is a list of new partners that completed a first-time integration with Kochava during Q1 2024, followed by existing partners that made updates to their integrations.
New Integrated Partners
Abacus
Acquaad pvt ltd.
AdCloud
Adeo Media
Adkiko
Adsever
Affrise Media
aivdigital
Akinsta
AppBlizz
Appska
Audiomob
Azzure Media
Backstreet Affiliates
Big Media
BlazeMobi
BrainX
brockads
CASH CAMP AFF
Clickmob
Clipad
Cocomob
DC
DigiAce Media Private Limited
DigitalPaw
Digitnetic IT Solutions Pvt Ltd
Dreamad
Dreammobi
Enthusiast Gaming
Epsilon
Evadav
Flyhead Media Private Limited
GMThub
hopemobi
influx
Jampp CTV
Leadmob
Leadsorbit
LinkGoAds
Magneta Digital
Media Tasks
mobitech
Munimob
MyBid
Octaads
OTMR SURVEY (OPC) PVT LTD
PEAKADS PTE. LTD.
PineMobi
Quasarmobi
quiver
Rozmob
Santa Digisolution
seanear
Sinfin Ads
Sparkads
SunMedia
SuperAdMedia
SWT
TARBOCH
Tarsan_Propellerads
Toraaprime
TrackonAds
Xplore Digital
Yoyomob
Existing Partner Updates
Aanicca Ventures Inc
Admind Technologies
Adquant Apple Search Ads
Adsbalance
Advertmobile
Applovin
BIGO Ads
Cauly
CJ Affiliate Universal
Clickdealer
Curate Mobile
DEPP
Digimotive
Digital Adz Hub
Digital Turbine
DST
Epsilon
Facebook Conversion API
Facebook Conversions API
GameAnalytics
Google Ads Validation Ping
Google Web
Impact
InMobi DSP
Kakao
Kakao_valupotion
kwaiforbusiness
LeadGenetics
Lenovo
Martin
Melodong
Mobidea
Mobivity
Mobnerve
MOLOCO
Naver performance display ad
O2Global
Quantcast
Quantcast Search Ads Maven
Reddit
RelizNET
Remerge
Rocket Lab
Roku OneView
Sinfin Ads
Skai Apple Search Ads
Softonic
The Trade Desk
TikTok for Business SAN
tvScientific
Two Trey BINOM
Tyroo
U2opia
UnityAds
Xplore Digital
Yelohi
Zoomd DSP
If you’re an ad network, publisher, DSP, or other partner looking to integrate with Kochava, please contact integrations@kochava.com
For a list of all integrated networks and publishers, click here.
Questions
If you have any questions regarding these updates, please contact your client success manager or email support@kochava.com
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The post Kochava Product & Partnership Updates Bulletin: Q1 2024 appeared first on Kochava.