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Tom Martin knows a thing or two about developing a content marketing strategy. He’s a regular contributor to standout blogs like Ad Age, Copyblogger, Social Media Examiner, Social Fresh and MarketingProfs, to name a few. So when Tom shares his...

1. 3 Spot-On Social Media Campaigns Every Brand Can Learn From http://feeds.mashable.comTuesday, October 01, 2013 2:15:44 AM Creating a killer social media campaign isn’t about the support of a great brand or having the right assets. It&rsquo...

Best of B2B Marketing Zone September 7, 2016 B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 7, 2016 28 Experts Reveal The Top Content Marketing Trends For 2017 Content marketing is still one of the hottest topics on the minds of marketers. And And one...

This post originally was posted on HootSuite’s blog by Brian Bailard and was partially based on using their social selling interaction with me, Gerry Moran. In part 1, I defined social selling as the use of social media by salespeople...

In my last post, I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. I started this provocative series not because I am looking to bash my competitors, but because...