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It’s no longer enough to present a message to your customers in order to influence them. You’ve heard it 650 million times, but it’s worth repeating until you embrace it – you need to deliver the right message, to the right audience, at the right time...

Political campaigns are armed with detailed knowledge about every prospective voter. Data-driven analytics tell them how to communicate with you. Amazon’s product suggestions are often eerily on target. Its servers shadow you as you shop to learn about...

Editor’s Note: This is part two of a two-part series about email marketing. Check out Part One from Oct. 19. In our earlier post, we examined four components of effective email marketing to drive revenue: the Subject Line and Pre-header, the From Name...

For SaaS vendors of any size and at any stage, email marketing – from newsletters to transactional messages – can be an amazing customer acquisition and retention tool. Nothing has replaced, displaced, or outpaced email as a super-effective...

With nopCommerce 3.3 out of the door I would like to share our usual Nop-Templates.com digest of the new features in this newest release of the best .NET e-commerce system. Working with the new features in nopCommerce 3.30 would often require a quick...